Careers at Associated Retailers Limited
eCommerce Specialist - Toyworld
- company
- Associated Retailers Limited
- location
- Oakleigh, Victoria, Australia
- work mode
- hybrid
- posted
- 23 Oct
- ## eCommerce Specialist – Toyworld
- **Location:** Support Office – Oakleigh, VIC
- **Work type:** Full-time (hybrid)
- **About Us**
- ARL is a leading retail services group supporting independent retailers across some of Australia’s best-known retail brands, including Toyworld, SportsPower, Compleat Angler, Camping World and Mensland.
- Our purpose is simple: to help independent retailers build thriving, contemporary and profitable businesses.
- We are focused on continuing to grow our digital presence, improving the online customer experience and supporting our retailers through effective eCommerce and digital marketing initiatives.
- **The Role**
- Reporting to the **Marketing and eCommerce Manager – Toyworld**, you'll play an important role in driving our online commercial performance and customer experience.
- You'll be responsible for monitoring and improving website performance, executing digital trading initiatives, optimising the customer journey and using data to identify opportunities for growth.
- This is a hands-on role that combines commercial thinking, digital marketing and website optimisation.
- **Key Responsibilities**
- Drive online sales performance, conversion rates, average order value and customer retention.
- Manage and optimise website content, product collections, navigation and online merchandising.
- Coordinate online promotional campaigns and trading activities.
- Analyse website and campaign performance, identifying opportunities to improve sales and customer experience.
- Manage email marketing and customer lifecycle campaigns, including segmentation, abandoned cart and post-purchase communications.
- Identify and implement improvements to website usability, navigation and conversion.
- Work with internal stakeholders and external digital partners to deliver website enhancements and resolve issues.
- Provide regular performance reporting and actionable recommendations to support business growth.
- **About You**
- We're looking for someone who is passionate about eCommerce, commercially focused and comfortable using data to make decisions.
- Ideally, you'll bring:
- Experience in an eCommerce or digital performance role, preferably within retail.
- Strong understanding of online trading, conversion optimisation and customer experience.
- Experience working with Shopify, Google Analytics 4 and email marketing platforms.
- Strong analytical skills and the ability to turn insights into practical actions.
- Excellent organisational skills and attention to detail.
- A proactive approach, with the confidence to identify opportunities and drive improvements.
- Strong communication skills and the ability to work collaboratively across teams.
- A qualification in eCommerce, Marketing, Business or a related discipline would be highly regarded.
- **Why Join Us?**
- Work with one of Australia's most recognised and trusted retail brands.
- Play a meaningful role in growing our online business.
- Enjoy a varied role combining eCommerce, digital marketing and commercial performance.
- Be part of an established Australian retail group supporting independent retailers across the country.
- **How to Apply**
- If you're passionate about eCommerce, enjoy turning data into results and want to make a real impact on a growing online retail business, we'd love to hear from you.
- **Apply now** and help shape the next chapter of Toyworld's digital growth.