Careers at Watches of Switzerland Group PLC
Email and Retention Marketing Manager (1314)
- company
- Watches of Switzerland Group PLC
- location
- Sunrise, FL, United States
- posted
- 24 Oct
- **Job Purpose**
- The Email and Retention Marketing Manager will lead client engagement, lifecycle marketing, and revenue growth across its portfolio, including Watches of Switzerland, Mayors, Betteridge, and Roberto Coin.
- This position sits at the center of growth for the Watches of Switzerland Group, bridging brand storytelling with performance marketing. The ideal candidate is a strategic and data-driven leader who can balance near-term performance with long-term brand-building, combining analytical rigor with strong creative judgment and elevated brand sensibility. The role is responsible for developing, executing, and optimizing best-in-class email/SMS and CRM strategies that strengthen customer relationships, increase retention, and deliver a highly personalized, premium customer experience.
- **Qualifications And Experience**
- 5-8 years of experience in email marketing, CRM, lifecycle marketing, or retention marketing, preferably within luxury retail, fashion, jewelry, watches, or premium consumer brands.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Strong understanding of customer segmentation, automation, personalization, lifecycle marketing, and deliverability best practices.
- Analytical mindset and ability to cultivate actionable insights.
- Strong creative instincts with an eye for premium brand storytelling and customer comms.
- Excellent project management, organizational skills, and attention to detail with the ability to manage multiple priorities simultaneously.
- Collaborative, proactive, autonomous, and curious, with experience partnering across commercial, marketing, creative, analytics, e-commerce, IT, and retail teams.
- Confidence in project management and presentation skills; think strategically but act tactically.
- Experience managing multi-brand or multi-business email programs preferred.
- Hands-on experience with ESPs and CRM platforms; Klayvio and Shopify proficiency is a must.
- Experience in campaign reporting, revenue attribution, testing, optimization, HTML, Google Analytics.
- **About Us**
- We're a global retailer employing nearly 3,000 people across the UK and the United States.
- Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at the heart of everything that we do – we love to wow our clients and make every interaction with us special and memorable.
- **Rewards**
- **In Return For Your Commitment To Excellence, We Offer**
- Competitive earnings
- Benefits including medical, dental, life & disability
- Comprehensive, ongoing training
- Career growth potential
- Generous staff purchase discounts