Email & SMS Account Manager- eCommerce

• **Ready to lead retention strategies for top eCommerce brands?** We’re seeking a confident
• Email & SMS Account Manager with at least one year of hands-on experience managing
• Klaviyo or similar
• ESPs, who can juggle 8–10 clients and lead creatives with minimal oversight. You’ll translate complex eCommerce data into actionable insights and craft unique, on-brand campaigns that boost
• LTV and reduce

Cac

• This role is fully remote but requires availability during EST business hours. *Apply now to join our bold, fast-growing team where your strategic thinking and creative firepower will make a real impact.*
• **ABOUT BAD MARKETING**
• We’re BAD Marketing — a global team of 170+ passionate marketers, strategists, and creatives working together to help our clients grow profitably and sustainably. We’re one of the largest and most performance-driven growth marketing agencies in the world.
• Our specialties span eCommerce, local lead generation, and info marketing, serving brands from local service providers to fast-scaling DTC product companies and course creators.
• What sets us apart isn’t just our Bold And Disruptive strategies — it’s our investment in people. We develop leaders, foster collaboration, and prioritize fulfillment in the workplace. Because when our team thrives, so do our clients.
• **ABOUT

The role

• Email & SMS Account Manager – eCommerce Focus**
• We are looking for a seasoned, strategic, and confident Email & SMS Account Manager who can lead with vision, manage complex client portfolios, and bring creative firepower to every campaign.
• This is not a junior or execution-only role. While you’ll be backed by a design team, you’ll still be hands-on with campaign strategies, audits, and performance reviews. We value Account Managers who think strategically and act decisively.
• You must be comfortable juggling multiple clients without sacrificing quality, missing deadlines, or compromising brand integrity.
• **YOUR CORE RESPONSIBILITIES**
• Lead client communication with clarity, confidence, and strategic insight — you are the face of our retention strategy for each account.
• Develop creative, non-basic campaign concepts that align with each brand's voice, goals, and customer journey — ideation is as critical as execution.
• Guide your team of designers and collaborate with copywriters to produce error-free, on-brand, conversion-driven content.
• Own retention performance — build and manage advanced email and SMS flows, campaign calendars, and data-backed optimizations.
• Conduct ongoing account audits to identify segmentation, automation, and A/B testing opportunities.
• Translate metrics (CTR, CVR, RPR, LTV) into actionable, digestible client insights that drive decision-making.
• Proactively manage timelines, resources, and internal collaboration — you never drop a deadline.
• Ensure consistent QA and brand alignment across all creative assets — from email layout to SMS tone.
• Stay ahead of industry trends and continually bring fresh, innovative campaign ideas to your team and clients.
• **THIS ROLE IS PERFECT FOR:**
• Experienced email & SMS marketers who want to own retention strategy without being buried in busywork
• Strategic doers who can manage multiple eCommerce accounts with confidence and clarity
• Creatives who love building customer journeys that drive revenue and deepen brand loyalty
• Communicators who thrive in client-facing roles and know how to translate data into insight
• **QUALIFICATIONS (Required — No Exceptions)**
• 1+ years of comprehensive eCommerce retention marketing experience (not limited to freelance or assistant roles).
• Proven ability to manage 8–10 client accounts simultaneously and guide a small creative team with minimal oversight, while maintaining high-quality output.
• Prior experience with Klaviyo or similar ESPs at an advanced level.
• Strong portfolio of full-funnel email and SMS campaigns — from ideation to performance analysis.
• Strategic thinker with a bias for creativity and performance — you're not here to do the obvious.
• Confident, proactive communicator who can simplify complex data and strategies into clear client communication.
• Obsessive attention to detail — no typos, broken links, or off-brand creative on your watch.
• Able to prioritize and pivot in a fast-paced agency environment with zero micromanagement.
• Strong understanding of eCommerce metrics: CAC, LTV, CVR, RPR, and how they influence retention decisions.
• U.S. or Colombia-based and located within ±3 hours of

Est

Must be available Monday–Friday, 9AM–6PM

Est

• **NICE TO HAVES**
• Experience with Postscript, Attentive, or other SMS platforms
• Familiarity with Notion, Slack, and project management platforms
• **BENEFITS**
• Competitive compensation
• Health, dental, and vision insurance (U.S. residents only)
• PTO + Paid U.S. holidays
• Fully remote
• Career growth pathways in a high-performance culture
• Work with a creative, high-accountability team that takes pride in their craft
• **OUR CORE VALUES**
• BE BAD
• PLAY TO WIN
• EXTREME OWNERSHIP
• SOLUTIONS, NOT PROBLEMS
• BEST IDEA WINS
• ALWAYS BE GROWING
• NOBODY IS BIGGER THAN THE TEAM
• **Sound like you? Apply now — we’re actively reviewing top candidates.**