Email & SMS Marketing Manager – E-Commerce

• **About The Mag Shack**
• The Mag Shack is a leading e-commerce retailer specializing in firearm magazines, accessories, ammunition, and related products. We serve customers across the United States with a large product catalog, competitive pricing, reliable fulfillment, and a strong focus on customer experience.
• We are looking for an **Email & SMS Marketing Manager** to take day-to-day ownership of one of our most important marketing channels.
• This is a hands-on role for someone who can turn products, promotions, customer behavior, and merchandising priorities into effective campaigns. You will work closely with e-commerce leadership to plan and execute campaigns, improve automated flows, analyze performance, and strengthen customer retention.
• **Responsibilities**
• **Email & SMS Marketing**
• Plan, build, QA, and launch email and SMS campaigns from start to finish.
• Manage the campaign calendar in coordination with promotional, inventory, and merchandising priorities.
• Write strong subject lines, email copy, SMS messaging, and calls to action.
• Build appropriate customer segments and audiences in Klaviyo.
• Monitor deliverability, engagement, list health, and campaign accuracy.
• **Lifecycle & Retention**
• Manage and improve automated flows including welcome, abandonment, post-purchase, replenishment, and win-back.
• Build practical customer segments based on behavior, purchase history, engagement, and product affinity.
• Identify opportunities to increase repeat purchases and improve customer retention.
• **Promotions**
• Work with e-commerce leadership to turn products, seasonal events, inventory opportunities, and promotional priorities into effective campaigns.
• Create or adapt clean email graphics, banners, and product cards using established brand standards.
• Maintain consistent messaging and presentation across campaigns.
• Coordinate additional creative needs when necessary.
• **Testing & Performance**
• Run structured A/B tests across subject lines, messaging, timing, offers, and segmentation.
• Track key metrics including revenue, conversion rate, click rate, revenue per recipient, and flow performance.
• Use campaign results and customer behavior to improve future campaigns.
• **What We're Looking For**
• 2–4+ years of hands-on email, SMS, CRM, retention, or e-commerce marketing experience.
• Experience building and launching campaigns in **Klaviyo, Listrak, or a similar platform**.
• Strong marketing copywriting skills.
• Experience with e-commerce campaigns, promotions, or merchandising.
• Understanding of customer segmentation, automated flows, and lifecycle marketing.
• Experience with A/B testing and basic performance analysis.
• Ability to create or adapt clean marketing assets using Canva, Figma, Adobe Creative Suite, or similar tools.
• Strong organizational skills, attention to detail, and QA discipline.
• Ability to independently take a campaign from brief through launch.
• **Nice to Have**
• Experience working with a large or complex product catalog.
• Familiarity with firearms, magazines, ammunition, accessories, or firearm-industry terminology.
• Experience with DTC or product-heavy e-commerce businesses.
• Experience with promotional or lifecycle calendar planning.
• Join us as a Marketing Manager – Email, SMS & Retention to energize our digital outreach efforts! Bring your expertise in digital marketing analytics, automation tools, and creative content development to craft memorable customer experiences that drive loyalty and growth!
• Pay: $55,000.00 - $65,000.00 per year

Benefits

• Employee discount
• Health insurance
• Paid time off
• Work Location: In person