Google Ads Manager (Paid Media Strategy, Performance & Full-Funnel Growth Leadership)-Volunteer Leadership role

The Donovan's Venom,

Inc

• Is a non-profit 501(c)(3) tax exempt organization dedicated to taking music, art, and entertainment to those who need it the most.
• The Donovan's Venom,

Inc

• Caters to no particular individual(s) yet pledges relief to impaired or deprived individuals who are in need of musical,visual, comedic, and-or any alternative forms of liberation-through fine art & entertainment.
• The Donovan's Venom

Inc

• Gives its resources to individuals who don't have the means or access.
• **About Us**
• The Donovan’s Venom is a 501c3 nonprofit organization focused on curating universal accessibility to fine arts and music education for all. We are passionately dedicated to ensuring that everyone, regardless of financial circumstances, has access to high-quality music education, performance opportunities, and fine art. We aim to inspire, empower, and uplift communities by fostering a love for music and the arts through our commitment to education, inclusivity, diversity, and social impact, which drives us to expand our reach continually and enrich the lives of those we serve
• **Position Overview**
• The Google Ads Manager is responsible for leading the organization’s paid media function, overseeing strategy, execution, performance, and full-funnel optimization across all Google advertising platforms.
• This role goes beyond campaign management—it owns the
• **entire acquisition funnel**
• including traffic generation, landing page performance, content alignment, and conversion optimization.
• The Google Ads Manager ensures that paid media efforts drive measurable outcomes, including increased awareness, donor engagement, volunteer recruitment, and program participation.
• Operating at the intersection of
• **paid media strategy, data analytics, conversion optimization, and cross-functional execution**
• this role is critical to scaling the organization’s growth and impact.
• **Key Responsibilities**
• Paid Media Strategy & Leadership
• Develop and own Google Ads strategy aligned with
• Organizational growth goals
• Fundraising initiatives
• Program awareness campaigns
• Define campaign priorities, audience targeting, and messaging
• Team Leadership & Management
• Lead and oversee the Google Ads function, including
• Team Lead
• Specialists
• Project Manager
• Developers and content contributors (functionally aligned)
• Provide direction, coaching, and performance oversight
• Ensure clear accountability across roles
• Campaign Performance Ownership
• Own overall campaign performance metrics, including
• Click-through rate (CTR)
• Conversions
• Cost efficiency
• Return on investment (ROI)
• Drive continuous optimization and improvement
• Full-Funnel Optimization
• Oversee the entire campaign funnel
• Ads → Landing Pages → Content → Conversion
• Ensure alignment between
• Ad messaging
• Landing page experience
• Conversion goals
• Google Ad Grants Management (if applicable)
• Manage and optimize Google Ad Grants account
• Ensure compliance with Google policies
• Maximize utilization of grant funding
• Conversion Strategy & Tracking
• Define and oversee conversion tracking strategy, including
• Donations
• Volunteer sign-ups
• Program engagement
• Partner with Salesforce and Revenue Ops for data accuracy
• Landing Page & Conversion Optimization
• Oversee WordPress Developers in
• Building campaign landing pages
• Improving UX and conversion rates
• Ensure landing pages align with campaign goals
• Content & SEO Alignment
• Align paid campaigns with
• SEO strategy
• Content development
• Guide the Blog Writer and SEO Specialist to support campaigns
• Data Analysis & Insights
• Leverage data from the Marketing & Insights Analyst to
• Identify trends
• Improve performance
• Translate data into actionable strategy
• Cross-Functional Campaign Coordination
• Partner with Project Manager to
• Ensure campaigns are delivered on time
• Align across teams
• Maintain efficient campaign workflows
• Audience Segmentation & Targeting
• Define and refine audience segments, including
• Donors
• Volunteers
• Program participants
• Improve targeting precision and effectiveness
• Budget Oversight & Efficiency
• Ensure efficient use of advertising budget (or grant allocation)
• Optimize spend for maximum impact
• Continuous Improvement & Growth
• Stay updated on
• Google Ads best practices
• Digital marketing trends
• Identify opportunities to scale campaigns and impact
• **Qualifications**
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• 3–5 years of experience in digital marketing or paid media
• Proven experience managing Google Ads campaigns
• Strong leadership and analytical skills
• **Preferred Experience**
• Experience with Google Ad Grants (nonprofit)
• Google Ads Certification (preferred)
• Experience managing cross-functional marketing teams
• Experience with analytics tools (Google Analytics, dashboards, etc.)
• Experience in nonprofit or mission-driven organizations
• **Core Competencies**
• **Strategic Thinking**
• Aligns campaigns with organizational goals
• Drives growth initiatives
• **Leadership**
• Manages and develops teams
• Ensures accountability
• **Data-Driven Decision Making**
• Uses analytics to guide strategy
• Improves performance
• **Performance Optimization**
• Continuously improves campaigns
• Maximizes ROI
• **Communication**
• Aligns teams effectively
• Communicates insights clearly
• **Collaboration**
• Works across departments
• Integrates efforts across teams
• **Performance Evaluation Framework**
• **Evaluation Areas**
• Campaign Performance
• CTR, conversions, and engagement metrics
• Overall performance improvement
• ROI & Efficiency
• Effective use of budget/grants
• Cost per conversion
• Full-Funnel Effectiveness
• Landing page performance
• Conversion rates
• Team Leadership
• Effectiveness in managing team
• Alignment and productivity
• Data & Insights
• Quality of analysis and strategy adjustments
• Organizational Impact
• Contribution to
• Donations
• Volunteer growth
• Program awareness
• **Work Environment**
• Fully remote volunteer leadership role
• Fast-paced, data-driven marketing environment
• Highly collaborative across strategy, finance, and creative teams
• **Equal Opportunity Statement**
• The Donovan’s Venom is committed to fostering an inclusive and equitable environment for all volunteers.
• **Disclaimer**
• This is a volunteer position and does not constitute employment. Responsibilities may evolve based on organizational needs.
• As a 100% volunteer-led U.S. nonprofit organization, we may engage volunteers located outside the United States. International volunteer participation is subject to applicable U.S. sanctions and export-control requirements, data privacy and information-security requirements, background screening where appropriate, and confirmation that the volunteer’s country and assigned responsibilities have been approved by the organization.