Careers at Grown Diamond Corporation
Head of Ecommerce & Growth — D2C (US Market)
- company
- Grown Diamond Corporation
- location
- Mumbai, India
- work mode
- onsite
- posted
- 28 Sept
- Gemcult is a premium fine-jewelry and lab-grown-diamond (LGD) brand selling engagement rings and fine jewelry to the US market, built on independently certified (GIA / GCAL) super-precision-cut diamonds. We're launching now and looking for one owner to drive the entire D2C ecommerce and growth engine.
- Gemcult is backed by an established gem & jewelry manufacturer-exporter, combining startup ownership with the stability and supply chain of a serious operator.
- This is a **builder-operator** role, not an agency-management seat. You'll own the revenue number and build our acquisition channels hands-on including a first-of-its-kind **India-to-US live commerce** operation across Facebook Live, eBay Live, Instagram, and TikTok Shop.
- **Key Responsibilities**
- Own the US D2C revenue number, P&L, and unit economics (CAC, LTV, ROAS, contribution margin, AOV, repeat rate)
- Drive performance marketing / paid acquisition across Meta, Google, and social; manage the SEO agency to outcomes
- Build and run the live commerce channel end-to-end stream calendar, live merchandising, and host team from zero
- Own Shopify site conversion (CRO) and lifecycle / CRM / retention marketing (email, SMS)
- Build and coach a lean, high-performing growth marketing team
- **Requirements**
- 58 years in D2C / ecommerce growth or performance marketing, with a revenue line you've *personally* owned
- Hands-on across paid media + CRM + CRO not just managing agencies or dashboards
- Strong command of CAC, LTV, ROAS, contribution margin, and payback; data-fluent (GA4, dashboards)
- Comfort selling high-AOV, considered purchases (jewelry / luxury / diamonds a plus)
- Live commerce, livestream selling, and/or US-market experience a strong plus
- Shopify ecosystem experience preferred
- **Essentials:** Mumbai in-office US-overlap (evening) hours Reports directly to the Founder
- **On offer:** real P&L ownership, equity/ESOP, and the chance to build a greenfield live-commerce channel for a premium international brand.
- **Skills / Keywords:** D2C, Direct-to-Consumer, Ecommerce, Head of Ecommerce, Growth Marketing, Head of Growth, Performance Marketing, Shopify, Meta Ads, Google Ads, Live Commerce, TikTok Shop, CRM, Retention Marketing, CRO, CAC, LTV, ROAS, Jewelry, Lab-Grown Diamonds