Head of Performance Marketing (User Acquisition)

• **About the Role**
• Moe is a mobile social commerce platform where people discover, buy and sell the things they love through a feed built by the community. We're hiring our first Head of Performance Marketing to build and own the paid user acquisition engine that brings new buyers and sellers onto Moe — profitably, and at a pace that keeps up with the product.
• You'll own strategy, budget and hands-on execution across Meta, Google (UAC/App campaigns, Search, YouTube), TikTok, Apple Search Ads and emerging channels. This is a builder role: you'll set up measurement, run the first scaled tests, hire agencies or a team as spend grows, and report directly to the

Ceo

• **What You'll Own**
• **Own paid UA end to end.**
• Set strategy, budget allocation and weekly pacing across Meta, Google App campaigns, TikTok, Apple Search Ads, Snap, Reddit and new channels as they prove out.
• **Acquire both sides of the marketplace.**
• Run separate playbooks for buyers (first purchase, repeat) and sellers (activation, first listing or first show), optimizing to downstream events, not installs.
• **Build the measurement stack.**
• Own MMP setup (AppsFlyer/Adjust/Branch), SKAdNetwork/AdAttributionKit conversion schemas, Conversions API, incrementality and geo-lift tests, and a CAC → LTV → payback model finance trusts.
• **Make the creative yourself.**
• Source footage, edit, and build ad variants yourself in tools like CapCut, Canva, Figma or Premiere: UGC, creator clips, live-show moments and seller spotlights. Ship and iterate new variants every week without waiting on a design queue, and bring in freelancers or creators only when volume demands it.
• **Bridge paid and organic.**
• Work with creator partnerships, referral, ASO and lifecycle so paid spend compounds into retention, not one-off installs.
• **Report and forecast.**
• Weekly performance readouts and monthly plans to leadership, with clear calls on where the next dollar goes.
• **Scale the function.**
• Decide when to add agencies, freelancers or full-time hires, and build the team.
• **What you bring**
• **3–5 years running paid acquisition**
• with direct, hands-on ownership of budgets and accounts, ideally in-house at a mobile app or marketplace.
• **Mobile app UA depth:**
• Meta app campaigns, Google App campaigns, TikTok, Apple Search Ads; comfortable with MMPs, SKAN/AdAttributionKit and post-ATT measurement.
• **Marketplace instincts:**
• you've optimized to purchase or seller activation, not just installs, and understand that buyer and seller economics differ.
• **Analytical rigor:**
• you build your own cohort, LTV and payback models in SQL or spreadsheets and can design an incrementality test.
• **Hands-on creative production:**
• in your current role you source assets and build your own ads and versions, not just brief others. You know what wins on TikTok and Reels and can show a portfolio of ads you made.
• **Ready to step up:**
• you've owned a channel or a slice of budget and want to own the whole function, set strategy and eventually build a team.
• **Nice to have**
• Experience at a commerce, collecting or live-shopping platform such as Whatnot, Faire, eBay, TheRealReal, Fanatics Collectibles, Depop, Poshmark, StockX or Mercari
• Mobile gaming UA background (great at creative velocity and ROAS modeling)
• Experience scaling a channel from $0 to meaningful monthly spend at an early-stage company
• Familiarity with creator and influencer whitelisting (Spark Ads, partnership ads)
• You already buy or sell in a collecting community
• First 90 Days
• 1. **Days 1–30:**
• Audit tracking end to end (MMP, SKAN schema, CAPI, event taxonomy) and fix gaps. Ship a baseline CAC, LTV and payback model by channel.
• 2. **Days 31–60:**
• Launch structured tests on Meta, TikTok and Google App campaigns for both buyers and sellers. Stand up a weekly creative testing cadence.
• 3. **Days 61–90:**
• Scale the winners, run the first incrementality test, and present a two-quarter budget plan with hiring or agency recommendations.
• Compensation
• $135K–$165K base + Equity & Benefits
• **How to Apply**
• Send your resume, three to five ads you made yourself, and a short note on the best paid channel you've scaled: the spend, the result, and what you'd do differently.
• ***Send to erik@themoe.app***