Head of SaaS Growth & Performance Marketing (Int'l)

• Company: Zenbitx
• Products: Zenbichat.com
• Zenbify.io
• Pixizen.io
• Employment Type: Full-Time

Experience

• 5+ Years in Digital Growth / SaaS Marketing
• Location: (On-site )
• **About the Role:**
• Zenbitx is looking for an exceptional Head of SaaS Growth & Performance Marketing to position Zenbichat and Zenbify competitively in international markets and build a scalable, revenue-generating customer acquisition engine.
• We are not looking for someone who simply runs ads, publishes social media content, or reports impressions and clicks. We need a strategic growth leader with a proven track record of marketing and selling SaaS products internationally, acquiring paying customers, and turning marketing investment into measurable business growth.
• You will take ownership of our go-to-market strategy, market research, product positioning, brand development, paid acquisition, conversion optimization, and revenue growth across international markets.
• Key

Responsibilities

• 1. International Market & Competitive Intelligence
• \* Conduct comprehensive market, industry, customer, and competitor analysis for Zenbichat and Zenbify.
• \* Identify high-potential international markets, customer segments, and profitable acquisition opportunities.
• \* Analyze competitor pricing, positioning, messaging, offers, customer acquisition strategies, and market gaps.
• \* Develop ideal customer profiles (ICPs), buyer personas, customer journey maps, and market-entry strategies.
• \* Validate market demand and identify opportunities for differentiation.
• 2. SaaS Product Positioning & Go-to-Market Strategy
• \* Develop compelling value propositions and differentiated positioning for both products.
• \* Build product-specific go-to-market (GTM) strategies, launch campaigns, and growth roadmaps.
• \* Translate product capabilities into clear business benefits that resonate with international customers.
• \* Develop pricing, packaging, offer, and messaging strategies to improve conversion and revenue.
• \* Ensure our products stand out in competitive international SaaS markets.
• 3. Google Ads & Meta Ads — Revenue Generation
• \* Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns targeting international customers.
• \* Demonstrate a proven track record of generating qualified leads, paid subscriptions, and revenue for SaaS products.
• \* Develop and test search, paid social, retargeting, and conversion-focused campaigns.
• \* Manage acquisition budgets based on CAC, ROAS, payback period, and customer lifetime value (LTV).
• \* Build structured experimentation frameworks for creatives, audiences, keywords, landing pages, and offers.
• \* Implement and analyze conversion tracking, GA4, Google Tag Manager, Meta Pixel, and Conversions API where appropriate.
• \* Continuously optimize campaigns to acquire customers sustainably rather than simply maximizing traffic or engagement.
• 4. Consumer Psychology, Branding & Conversion Optimization
• \* Apply consumer psychology, behavioral insights, and customer research to improve marketing effectiveness.
• \* Develop strong brand messaging, creative direction, advertising angles, and persuasive product narratives.
• \* Collaborate on landing pages, website copy, product messaging, and conversion-focused sales funnels.
• \* Conduct A/B tests to improve click-through rates, conversion rates, trial-to-paid conversion, and customer acquisition efficiency.
• \* Identify customer objections, purchase motivations, and barriers to adoption.
• 5. Full-Funnel Growth & Sales
• \* Build an integrated growth strategy covering awareness, acquisition, activation, conversion, retention, and expansion.
• \* Develop lead-generation, product-led growth, trial-to-paid, and subscription conversion strategies appropriate to each product.
• \* Work with product, sales, and development teams to improve the complete customer acquisition journey.
• \* Identify opportunities for partnerships, referral programs, affiliate marketing, SEO, content marketing, and other scalable growth channels.
• \* Develop strategies to reduce churn, improve customer retention, and increase customer lifetime value.
• 6. Analytics, Budget & Performance Accountability
• \* Establish clear KPIs, growth targets, campaign budgets, and reporting systems.
• \* Track and report qualified leads, paid customers, CAC, conversion rates, MRR, ROAS, and other relevant SaaS metrics.
• \* Build data-driven growth forecasts and make recommendations based on campaign and business performance.
• \* Present actionable insights, experiment results, and growth opportunities to company leadership.
• \* Take ownership of outcomes, identify underperforming areas, and implement corrective actions.
• Required Qualifications
• \* At least 5 years of relevant experience in growth marketing, performance marketing, or digital marketing leadership.
• \* Demonstrable experience marketing and selling SaaS products to international customers.
• \* A strong, verifiable track record of Google Ads and Meta Ads campaigns that generated paying customers or attributable revenue.
• \* Deep understanding of SaaS business models, subscription economics, customer acquisition, and retention.
• \* Strong expertise in market research, competitor analysis, product positioning, branding, and go-to-market strategy.
• \* Practical knowledge of consumer psychology, persuasive messaging, conversion rate optimization, and sales funnels.
• \* Experience with GA4, Google Tag Manager, Meta Pixel, conversion tracking, and marketing analytics.
• \* Strong analytical thinking, commercial judgment, and decision-making skills.
• \* Excellent English communication skills, both written and spoken.
• \* Ability to work independently, lead strategy, execute campaigns, and collaborate with cross-functional teams.
• What We Expect From You
• We expect a hands-on growth professional who can combine strategic thinking with execution.
• You should be able to answer questions such as:
• \* Which international markets should we target first, and why?
• \* Who are our highest-value customer segments?
• \* How should Zenbichat and Zenbify be positioned against their competitors?
• \* Which acquisition channels are most likely to generate paying customers?
• \* How can we validate demand, test offers, and establish profitable customer acquisition?
• \* How will we measure success beyond impressions, clicks, and website traffic?
• Your success will be measured by business outcomes, not vanity metrics.
• **How to Apply**
• Please submit your CV along with a brief portfolio or case study demonstrating your previous SaaS growth achievements.
• Your application should include:
• 1. SaaS products you have marketed to international customers.
• 2. Google Ads and Meta Ads campaigns you have personally managed.
• 3. Verifiable results, including ad spend, customer acquisition, conversion rates, revenue, CAC, or ROAS where disclosure is permitted.
• 4. Your role in the campaigns and the strategies you implemented.
• 5. One example of how you positioned a product against competitors and helped generate measurable business growth.
• 6. Your expected compensation and availability.
• Candidates may redact confidential client information, but should provide enough evidence to validate their experience and results.
• If you know how to turn a SaaS product into a competitive international brand and build a scalable customer acquisition engine, we want to hear from you.
• Apply now and help Zenbichat ,Zenbify & Pixizen grow globally.