Careers at Headway
Lifecycle Marketing Generalist (Patient Experience)
- company
- Headway
- location
- United States {{REMOTE}}, United States
- posted
- 22 Oct
- Headway’s patient lifecycle function is a blank canvas. You will build the owned-channel relationship with every Headway patient from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care
- You will build and run campaigns yourself, working cross-functionally with Product and Data to design and optimize the full patient journey
- You will work directly with Engineering to instrument events and ship notification infrastructure, and with Data Science to bring model-driven personalization to lifecycle at
- Design and build triggered lifecycle journeys across email, SMS, push, and in-app — from welcome and activation through re-engagement and long-term retention
- Own segmentation end-to-end: pull audiences, validate event data, and QA campaign logic without a data ticket for every audience build
- Design and run A/B and multivariate tests; measure incrementality through holdouts and downstream conversion, not opens and clicks
- Build from a queue of campaign ideas and backlog
- Partner with Product to align lifecycle programs to product milestones and patient-facing features
- Work with Engineering to instrument behavioral events and build the notification infrastructure that powers lifecycle
- Collaborate with Data Science to bring predictive signals — churn propensity, appointment readiness — into campaign triggers and personalization logic
- Build and maintain an experimentation roadmap prioritized by expected impact on patient activation and retention- Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile and the product is deeply personal
- Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters
- 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app
- Active practitioner with AI tools — you use them in your work today, not just in conversation
- Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool
- Comfortable in ambiguity: no playbook. You see that as the opportunity
- Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket