Careers at Whydonate: Crowdfunding & Fundraising Platform
Paid Media Executive
- company
- Whydonate: Crowdfunding & Fundraising Platform
- location
- India (remote)
- work mode
- remote
- posted
- 25 Sept
- About WhyDonate
- WhyDonate is a European fundraising and crowdfunding
- platform operating in 19 language markets, trusted by
- thousands of individuals, non-profits, and organizations
- to raise funds for causes that matter. We operate on a
- 0% platform fee model and are growing rapidly across
- Europe. Our fully remote team of 40+ people works across
- functional pods, moving fast with a strong bias for impact.
- We are AI-forward in everything we do.
- **About the Role**
- You will own the entire tracking and measurement layer
- across every paid channel we run - Google Ads, Meta,
- Bing, and Reddit. That means setting it up correctly
- from scratch, debugging it when it breaks, and testing
- it continuously so that every euro of ad spend is
- attributed to the right outcome.
- This is a hands-on technical role. You will be in Cloudflare Zaraz daily. You will write and debug triggers.
- You will test conversion events across browsers and
- devices before a campaign goes live. You will be the
- person the team comes to when a number does
- not look right.
- **What You'll Own**
- Tracking Setup & Implementation
- Build and maintain the full tracking architecture
- across Google Ads, Meta, Bing, and Reddit etc - pixels,
- conversion APIs, and server-side tracking where
- needed
- Own Cloudflarte Zaraz end to end: tag creation, trigger configuration,
- variable setup, and version control
- Implement and maintain conversion tracking for every
- key event: fundraiser sign-ups, donations, form
- submissions, and any custom event the team needs
- measured
- Set up and maintain UTM parameter standards across
- all paid campaigns a single, consistent convention
- that makes reporting reliable
- Configure and maintain events, conversions, and
- custom dimensions that support paid media reporting
- Debugging, Testing & Quality Assurance
- Test every tracking implementation before a campaign
- launches - across browsers, devices, and ad blockers
- Run a monthly tracking health audit across all paid
- channels - verify every conversion event is firing,
- no duplicate events, no missing attribution
- Diagnose and resolve discrepancies between ad
- platform reported conversions and GA4
- Maintain a tracking issue log - every problem found,
- its root cause, and how it was resolved
- Attribution & Reporting Support
- Own the attribution setup across all paid channels
- so the team can accurately measure CAC, CPA per 5DR,
- and ROAS per platform
- Support the Paid Media Specialist with clean,
- trustworthy conversion data for campaign optimisation
- decisions
- Build and maintain Looker Studio dashboards pulling
- paid media data from GA4, Google Ads, and Meta
- Flag any data quality issue that could lead to a
- wrong budget decision
- **What We're Looking For**
- Must Have
- 1–3 years of hands-on paid media tracking experience
- specifically implementation and debugging, not
- just campaign management
- Advanced Google Tag Manager / Clouflare Zaraz proficiency - you build
- containers, write triggers, configure variables, and
- debug in Preview mode without referring to
- documentation
- Proven experience implementing conversion tracking
- across multiple platforms - Google Ads, Meta, and at
- least one other (Bing, LinkedIn, Reddit, or similar)
- Strong GA4 knowledge — event configuration, custom
- dimensions, conversion setup, and the attribution
- reports that matter for paid media
- Practical experience with Meta Conversions API and
- Google Enhanced Conversions
- Demonstrable debugging ability
- Understanding of UTM structure and why consistent
- parameter conventions matter for reporting accuracy
- Clear written English - you will explain technical
- tracking issues to non-technical colleagues
- Nice to Have
- Experience with server-side implementation and tracking
- Basic JavaScript - enough to read a dataLayer push
- and understand what is happening on the page
- Experience working with a dev team on tracking
- implementation and writing technical tickets
- Familiarity with consent management platforms and
- GDPR-compliant tracking in an EU context
- Tools We Use
- Cloudflare zaraz · Google Analytics 4 · Google Ads ·
- Meta Business Suite & Events Manager · Microsoft Ads ·
- Reddit Ads · Looker Studio · Claude (AI) · Slack
- What We Offer
- Fully remote role — work from anywhere in India
- A fast-moving, AI-forward team with a strong bias
- for impact and ownership
- Full ownership of the measurement layer across every
- paid channel — no shared responsibility, no ambiguity
- Direct exposure to paid media at scale across 19
- European markets and multiple currencies
- Work alongside an experienced Paid Media Specialist
- with clear scope separation — you own tracking, they
- own campaign strategy
- Opportunity to grow into a Marketing Analytics or
- Paid Media Manager role as the function scales