Careers at Inversal
Paid Media Manager
- company
- Inversal
- location
- Makati, Philippines
- work mode
- onsite
- posted
- 18 Oct
- **Key Responsibilities**
- Personally **set up, launch, manage, and optimize** campaigns across Meta Ads, Google Ads, and TikTok Ads
- Manage and allocate paid media budgets across platforms based on performance and business objectives
- Monitor campaign performance and proactively identify opportunities to improve **ROAS, CAC, CPA, CPL, conversion rate, and other relevant KPIs**
- Conduct regular analysis of audiences, creatives, placements, bidding, targeting, and campaign structure
- Troubleshoot performance issues and identify the root cause of declining conversions or inefficient spend
- Develop and execute strategies for **scaling campaigns and increasing media spend while maintaining efficiency**
- Make data-driven decisions on budget allocation and reallocation across campaigns and platforms
- Conduct campaign testing, including audiences, creatives, messaging, bidding strategies, and campaign structures
- Monitor performance trends, identify creative fatigue and audience saturation, and implement corrective actions
- Build and maintain performance reports and provide actionable insights and recommendations
- Work closely with creative, content, e-commerce, and account teams to improve campaign performance
- Participate in client calls, performance reviews, and strategy discussions when required
- Stay updated on changes, best practices, and new features across Meta, Google, and TikTok advertising platforms
- Pay: Php150,000.00 - Php200,000.00 per month
- Work Location: In person