Careers at Milestone Technologies, Inc.
Paid Media Specialist
- company
- Milestone Technologies, Inc.
- location
- Burbank, CA, United States
- posted
- 19 Oct
- **Title: Paid Media Specialist/Senior Paid Media Specialist (Paid media advertising, Snapchat, QA campaigns, acquisition/performance)**
- **Location (anyone): Burbank CA/New York NY (4-days Onsite/week)**
- **Duration: 11-months (Senior)/5-months (Junior) contract**
- **Max pay rate: $38.50 (Junior) and $49.00 (Senior)/hr on W2 (Only on W2)**
- **Senior role:**
- Approximately 3 years of experience was identified.
- Strong campaign execution/activation experience.
- Familiarity with Meta Business/Ads Manager and Snapchat Ads Manager was specifically discussed.
- Ability to launch and QA campaigns and understand acquisition/performance.
- Direct-response experience is required.
- Media/entertainment experience is preferred but not required.
- **Junior role:**
- 2+ years paid media advertising experience.
- Deep knowledge of paid media platforms
- Excitement for new and emerging media tactics such as audio and pCTV
- Must have experience with direct response campaigns
- Ability to partner with analytics team to use real-time data, testing, and campaigns learnings to effectively optimize and manage campaigns
- **Responsibilities**
- Support the planning, execution, optimization, and reporting of paid social campaigns across clients, with a focus on driving subscriber acquisition and achieving performance goals.
- Manage day-to-day campaign execution across major social platforms, including Meta, TikTok, Snapchat, Reddit, and emerging social platforms.
- Partner closely with internal teams and agency partners to ensure campaigns are launched accurately, optimized effectively, and aligned with broader acquisition strategies and business priorities.
- Monitor campaign performance and identify opportunities to improve efficiency, scale, audience strategy, creative performance, and overall campaign effectiveness.
- Support the development, documentation, and implementation of paid social best practices across clients accounts.
- Contribute to the team's testing and experimentation roadmap, including campaign optimization tests, audience strategies, creative testing, bidding approaches, attribution and measurement initiatives, and new platform products.
- Partner with Analytics and Measurement teams to evaluate test results and campaign performance and help translate findings into actionable recommendations.
- Identify and evaluate new platform betas, advertising products, targeting capabilities, and emerging opportunities with social platform partners.
- Stay current on social and digital media trends and proactively identify opportunities that could benefit clients subscriber acquisition.
- Develop campaign analyses, test readouts, and strategic recommendations and communicate findings clearly to internal stakeholders, agency teams, and platform partners.
- Collaborate cross-functionally with teams including Creative, Analytics, Product Marketing, Media Strategy, and other partners to support campaign development and execution.
- Build and maintain strong working relationships with internal stakeholders, agency partners, and external platform teams.
- Effectively manage multiple campaigns, tests, projects, and priorities simultaneously while maintaining strong attention to detail.