Performance Marketing Designer - DTC Digital Health
- company
- Stealth Startup
- location
- Poland
- work mode
- remote
- posted
- 13 Sept
- **Performance Marketing Designer**
- DTC Digital Health | Remote | Eastern Europe
- We're serial entrepreneurs building a fast-growing DTC digital health platform serving the U.S. market. Small team, strong execution, no fluff.
- We're looking for a
- **Performance Marketing Designer with proven hands-on experience creating high-performing paid social ads for DTC/B2C brands, with a strong focus on Meta (Facebook & Instagram).**
- **This is a performance marketing role. not a brand design or organic social role.**
- We're looking for a designer who understands direct-response creative and knows how to turn hooks, customer pain points, offers, and marketing concepts into ads designed to drive clicks, conversions, and sales.
- You should have hands-on experience creating
- **both static ads and short-form video ads, including UGC-style creative**
- and be comfortable producing multiple creative variations, testing different hooks and visual directions, and iterating based on performance data.
- You'll own both static and video creative across our paid social channels, working closely with our creative strategist and marketing team to continuously test, learn, and improve creative performance.
- **What You'll Do**
- Design performance-driven
- **static and short-form video ads for Meta (Facebook & Instagram)**
- and other paid social channels
- Create UGC-style, testimonial, product-focused, motion, and AI generated ad creatives
- Turn hooks, customer pain points, offers, and marketing concepts into compelling direct-response creative
- Create multiple ad variations to test different hooks, messaging, formats, layouts, and visual directions
- Use motion, typography, subtitles, and animation to improve creative performance
- Use AI image and video generation tools as part of your day-to-day creative workflow
- Analyze creative performance and iterate based on results and feedback
- Collaborate closely with the creative strategist and marketing team on concepts, tests, and winning creative directions
- Move quickly and manage a high volume of creative in a fast-paced performance marketing environment.
- **Who We're Looking For
- **
- **5+ years of professional design experience**
- **Proven hands-on experience creating paid social performance creative for DTC, e-commerce, or B2C brands**
- **Strong experience creating Meta (Facebook & Instagram) ads**
- **A portfolio that clearly demonstrates real paid social / performance marketing work - not primarily branding, organic social, or general graphic design**
- **Professional experience creating both static ads and short-form video ads, including UGC-style creative**
- Strong understanding of
- **direct-response creative, hooks, conversion-focused advertising, and creative testing**
- Ability to create and iterate multiple creative variations based on performance data
- Strong hands-on experience using AI image and video generation tools for marketing creative
- Strong design fundamentals across typography, composition, hierarchy, and visual storytelling
- Proficiency in Figma, Photoshop, Premiere Pro, and After Effects
- Strong English communication skills and an understanding of U.S. consumer marketing
- Experience working at a DTC/e-commerce brand or performance marketing/creative agency is a strong plus
- DTC health, wellness, or subscription experience is a plus
- **Portfolio is required. It must include real examples of paid social performance creative you personally created, including both static ads and short-form video ads. Applications without relevant performance marketing examples will not be considered.**