Careers at Brand Collective
Performance Marketing Manager
- company
- Brand Collective
- location
- Cremorne, Victoria, Australia
- posted
- 26 Oct
- Join our Digital team as a Performance Marketing Manager, driving paid media performance across a portfolio of leading retail brands.
- With a strong focus on Google Ads and Meta Ads, you’ll plan, execute and optimise campaigns that grow eCommerce revenue, maximise return on investment and build brand awareness. Balancing different budgets, objectives and priorities across five brands, you’ll work closely with Brand Marketing, eCommerce and Creative teams to turn data and insights into effective campaigns and measurable commercial results.
- **WHAT YOU’LL BE DOING**
- Plan, execute and optimise campaigns across paid search, paid social and programmatic channels, with a strong focus on Google and Meta
- Manage media budgets across five brands, balancing campaign objectives, commercial priorities and performance targets
- Analyse campaign performance, identify optimisation opportunities and deliver reporting and actionable insights
- Partner with Brand Marketing and eCommerce teams to align campaigns with brand strategies, promotions and trading priorities
- Collaborate with Creative teams to develop effective campaign assets and test creative approaches that improve engagement and conversion
- Provide insights into customer segments, campaign effectiveness and opportunities to improve future performance
- Manage stakeholder expectations in a shared-service environment, sharing learnings and opportunities across the wider Digital team
- **ABOUT YOU**
- 6+ years’ hands-on experience in performance marketing across paid search and paid social, ideally within retail or eCommerce
- Strong expertise in Google Ads and Meta Ads, including campaign management, budget optimisation and performance analysis
- Experience managing multiple campaigns and platforms, balancing varied budgets, creative requirements and commercial objectives
- Strong analytical skills, with confidence using Excel or Google Sheets to interpret data and inform decisions
- Experience working collaboratively with marketing, eCommerce and creative teams, either in-house or within an agency
- Strong stakeholder management skills and the ability to prioritise effectively across multiple brands
- Experience with programmatic, Pinterest, TikTok or affiliate marketing is advantageous
- **JUST SOME PERKS WE OFFER**
- **Pet-friendly workspace** – Yes, your furry friend can join you at work!
- **Product allowance & Generous discounts** – Up to 50% off top brands like Reebok, Superdry, and Elka Collective!
- **Exclusive LK Group discounts** – Treat yourself to savings at Daniel’s Donuts, Hommey, Snooze & more!
- **Access to sample sales** – Exclusive to Brand Collective team members only.
- **Leave when it matters** – Celebration leave, paid parental leave, volunteer leave.
- **Novated leasing** – Drive your dream car with ease.
- **Loyalty rewards** – We celebrate your milestones with generous service awards!
- **Well-being matters** – Corporate Discount on Health Cover, Free access to Mental Health Professionals through our Employee Assistance Program.
- **READY TO MAKE AN IMPACT?**
- Turn performance insights into commercial growth. Bring your paid media expertise to a multi-brand retail business where your campaigns can make a measurable difference.
- **ABOUT BRAND COLLECTIVE**
- Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life!
- At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life!
- Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.