Careers at Digital DirAction
Performance Marketing Manager
- company
- Digital DirAction
- location
- Egypt (remote)
- work mode
- remote
- posted
- 29 Sept
- **About Us**
- Digital Diraction is a Dubai-based social media and creative agency helping brands across F&B, hospitality, retail, education, and other sectors grow through strategy-led content and campaigns. Our client-facing team works from Business Bay, supported by a dedicated production team, and we're now expanding our paid media capabilities.
- **The Role**
- We're looking for a results-driven Performance Marketing Manager to plan, launch, and scale paid campaigns across multiple client accounts. You'll own the numbers, from budget allocation to ROAS, and work closely with our account managers and creative team to turn ad spend into measurable growth for our clients.
- **Key Responsibilities**
- Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube, PMax), TikTok, and Snapchat
- Manage monthly ad budgets across multiple client accounts and allocate spend based on performance
- Set up and maintain tracking: Meta Pixel, Conversions API, GA4, Google Tag Manager, and conversion events
- Run structured A/B tests on creatives, audiences, placements, and landing pages
- Brief the creative team on ad concepts, formats, and hooks based on performance insights
- Build audience strategies including lookalikes, retargeting funnels, and custom segments
- Deliver clear weekly and monthly performance reports with actionable recommendations
- Join client calls with account managers to present results and propose growth strategies
- Stay current on platform updates, policy changes, and GCC market trends
- **Requirements**
- 3 to 5 years of hands-on performance marketing experience, ideally in an agency environment
- Proven track record managing campaigns with meaningful monthly budgets [e.g. AED 50,000+ combined]
- Strong command of Meta Ads Manager and Google Ads; TikTok and Snapchat experience is a strong plus
- Solid understanding of GA4, GTM, attribution, and conversion tracking
- Experience running campaigns in the UAE/GCC market (F&B, hospitality, retail, or education preferred)
- Data-driven mindset with strong Excel/Google Sheets and reporting skills (Looker Studio is a plus)
- Excellent written and spoken English; Arabic is an advantage
- Self-motivated and organized, able to manage multiple accounts independently
- **Working Arrangement**
- Fully remote
- Must be available during UAE business hours (GST, UTC+4) [adjust or specify overlap hours]
- Reliable internet and your own workstation
- **What We Offer**
- Competitive monthly salary [range, if you want to include it]
- Exposure to diverse brands across the UAE market
- Room to grow as we scale our performance marketing division
- A collaborative team that values ownership and results