Performance Marketing Manager (SEM)
- company
- Unity
- location
- USA-New York, United States of America, United States
- posted
- 11 Sept
- Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines
- This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search
- You’ll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach
- Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management
- Build and manage campaigns across multiple business units with distinct audiences and goals
- Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
- Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations
- Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
- Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team
- ### Benefits
- Comprehensive health, life and disability insurance
- Employee stock ownership
- Generous vacation and personal days
- Office food and free snacks, lots of health options!
- Employee Resource Groups
- Training and development programs
- Commute subsidy
- Competitive retirement/pension plans
- Paid leave for new parents
- Mental Health and Wellbeing programs and support
- Global Employee Assistance Program
- Volunteering and donation matching program- Experience with Semrush, Profound, SA360
- Familiarity with paid social and programmatic ecosystems; you don’t need to own them, but you know how search fits into the broader paid mix
- Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
- Strong communicator who works well in cross-functional, fast-moving environments
- Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders
- Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus
- 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
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