Performance Marketing Specialist – Digital Acquisition

• **Performance Marketing Specialist – Digital Acquisition
• Full-Time | Google Ads | Meta Ads | GoHighLevel | Analytics
• We are looking for a hands-on Performance Marketing Specialist to join our growing marketing team and work across multiple brands.
• You will work under our Head of Customer Acquisition, supporting the execution, optimisation and continuous improvement of our digital customer-acquisition strategy.
• This is a highly execution-focused role. We are looking for someone who enjoys working inside the accounts, analysing data, identifying patterns, implementing changes and making sure marketing actions are completed properly.
• You won’t just report numbers — you’ll be expected to understand why performance is changing and what needs to happen next.
• What You’ll Be Doing
• Performance Marketing
• \* Work hands-on across Google Ads and Meta Ads
• \* Execute and optimise Search, Performance Max and other campaigns
• \* Monitor budgets, spend, leads, CPL, CPA and conversions
• \* Review keywords, search terms, negative keywords and audiences
• \* Assist with campaign builds, ad copy, assets and creative testing
• \* Analyse campaign performance and identify opportunities to improve or scale
• \* Monitor landing-page performance and conversion rates
• \* Execute agreed campaign changes and track their impact
• \* Identify patterns in performance and investigate why campaigns are improving or declining
• GoHighLevel & Customer Journey
• GoHighLevel (GHL) is an important part of this position.
• You’ll help monitor and improve the complete customer journey, including:
• \* Lead flow and attribution
• \* Forms and integrations
• \* Opportunity pipelines
• \* Workflows and automations
• \* SMS and email automations
• \* Lead-source tracking
• \* CRM reporting
• \* Troubleshooting lead-flow issues
• \* Connecting marketing campaigns with actual sales outcomes
• Our focus isn’t simply generating cheap leads.
• We want to understand:
• Ad Spend → Lead → Qualified Lead → Assessment → Proposal → Customer
• You’ll help us identify which campaigns and channels are actually producing quality customers.
• Analytics, Tracking & Reporting
• You’ll work across GA4, Google Tag Manager, Google Search Console and other reporting platforms to maintain visibility over performance.

Responsibilities include

• \* Maintaining weekly and monthly performance reporting
• \* Tracking spend, leads, CPL, CPA and conversion rates
• \* Analysing campaign and channel performance
• \* Checking conversion tracking and attribution
• \* Identifying trends and unusual changes in performance
• \* Maintaining campaign change logs
• \* Recording tests and their results
• \* Turning data into clear actions and recommendations
• We want someone who naturally asks:
• What changed? Why did it change? What worked? What didn’t? What should we do next?
• SOPs & Documentation
• An important part of this role is helping us build a marketing system that is repeatable and scalable.
• You’ll:
• \* Build and continuously update marketing SOPs
• \* Document Google Ads and Meta processes
• \* Document GoHighLevel workflows and processes
• \* Maintain campaign change logs
• \* Document tracking and attribution setups
• \* Record successful tests, learnings and optimisation patterns
• \* Keep marketing processes current as the business evolves
• We don’t want SOPs created once and forgotten. Documentation should evolve alongside the marketing operation.
• SEO, Google Business Profile & Website
• While paid acquisition will be a major focus, you’ll also maintain visibility across the wider digital acquisition system.
• This includes:
• \* SEO and organic performance
• \* Google Search Console
• \* Google Business Profile
• \* Website and landing-page performance
• \* Calls and form conversions
• \* Website tracking
• \* Coordinating with SEO, website and other marketing specialists
• You don’t need to personally be the strongest specialist in every channel. However, you should understand what’s happening, monitor results and make sure agreed actions are executed.
• Execution & Ownership
• This is important.
• We are looking for someone who gets things done.
• If something needs to be implemented — whether that’s a Google Ads change, GHL workflow, tracking fix, landing-page update, reporting improvement, Meta campaign change or coordination with another specialist — we expect you to take ownership and follow it through to completion.
• You’ll work closely with the Head of Customer Acquisition while gradually developing a deep understanding of how our entire acquisition system operates.
• What We’re Looking For
• Ideally, you’ll have 3–5 years of hands-on digital/performance marketing experience with practical knowledge of:
• \* Google Ads — particularly Search and Performance Max
• \* Meta Ads
• \* GoHighLevel or similar CRM/marketing automation platforms
• \* GA4
• \* Google Tag Manager
• \* Conversion tracking
• \* Google Search Console
• \* Google Business Profile
• \* Excel / Google Sheets
• \* Marketing analytics and reporting
• \* Website and landing-page performance
• The Right Person
• You’ll suit this role if you are:
• \* Highly execution focused
• \* Analytical and naturally curious
• \* Strong at identifying patterns
• \* Highly organised
• \* Comfortable working with data
• \* Process and documentation driven
• \* Reliable and accountable
• \* Comfortable taking ownership
• \* Able to work independently
• \* Someone who follows tasks through to completion
• We want someone who can investigate, understand, execute and improve — not someone who waits to be told every individual step.
• What Success Looks Like
• Within your first 3–6 months, you should be able to confidently understand and execute our day-to-day digital marketing activities, identify meaningful performance patterns, maintain accurate reporting and SOPs, understand our GoHighLevel customer journey and clearly explain:
• What’s working → What’s not → Why →

What we should do next

• Why Join Us?
• You’ll work closely with an experienced Head of Customer Acquisition and gain hands-on exposure to significant advertising budgets, high-volume lead generation, multiple growing brands and real customer acquisition data.
• You’ll gain experience across Google Ads, Meta, GoHighLevel, analytics, SEO, Google Business Profile, websites, conversion tracking and the complete customer journey.
• This is an opportunity to become deeply involved in how a growing Australian business builds, measures and scales its complete digital customer-acquisition engine.**