Performance Marketing Whiz-Onsite

• **Location:**
• Sector- 63 Noida (Nearest Noida Electronic City Metro Station)
• **Mode:**
• On-site | 5 Days Working
• **Experience:**
• 5+ Years
• **\*\*Salary:**
• Up to ₹6 LPA\*\*
• ***About the Company:***
• Backdropsource.in is a global e-commerce brand serving photographers, event creators, and storytellers.
• We specialize in creating high-quality backdrops and visual products while continuously expanding our digital presence and customer reach.
• **About the Role**
• We are looking for an experienced Performance Marketing Manager (PMM) to drive paid marketing initiatives and business growth. The role requires strong hands-on expertise in PPC/Google Ads, including Performance Max (PMax), and Meta Ads, along with the ability to analyze campaign performance, optimize budgets, and deliver measurable results.
• Important: Hands-on experience with Google Performance Max (PMax) campaigns is mandatory, preferably with 2+ years of recent experience. Search Campaign experience can be older, but candidates without hands-on PMax experience will not be considered for the role.
• ***Key Responsibilities:***
• **PPC & Google Ads**
• ● Plan, execute, and optimize PPC campaigns across Google Ads.
• ● Manage Performance Max (PMax), Search, Display, Shopping, and other relevant campaigns.
• ● Monitor budgets, bids, ROAS, CPA, CTR, CPC, and conversions.
• ● Identify opportunities to improve campaign efficiency and

Roi

• ● Hands-on experience with Performance Max (PMax) campaigns is mandatory.
• **Meta Ads**
• ● Plan and manage paid campaigns across Facebook and Instagram.
• ● Develop audience targeting, retargeting, and conversion campaigns.
• ● Test creatives, audiences, and campaign strategies.
• ● Analyze performance and optimize campaigns for better results.
• **Analytics & Reporting**
• ● Track campaign performance using GA4, Google Ads, and Meta Ads Manager.
• ● Prepare regular performance reports and actionable insights.
• ● Analyze data to identify trends and improve conversions.
• **Growth & Optimization**
• ● Conduct A/B testing and experimentation across campaigns.
• ● Develop retargeting and conversion-focused strategies.
• ● Identify landing-page and funnel optimization opportunities.
• ● Stay updated with the latest paid media trends and best practices.
• ***Required Skills & Qualifications:***
• ● 5+ years of experience in Performance/Paid Marketing.
• ● Mandatory: Hands-on experience with PPC/Google Ads and Meta Ads.
• ● Mandatory: Hands-on experience with Google Performance Max (PMax), ideally 2+ years of recent experience.
• ● Strong understanding of paid acquisition and conversion funnels.
• ● Knowledge of ROAS, CPA, CPC, CTR, and Conversion Rate.
• ● Strong analytical and problem-solving skills.
• ● Experience with e-commerce/performance-driven campaigns is preferred.
• ● Search Campaign experience can be older; however, candidates without PMax experience will not be considered for the interview.
• **What You’ll Get**
• ● 5-day work week.
• ● Hands-on experience in a global e-commerce environment.
• ● Opportunity to work on performance-driven growth initiatives.
• ● Learning and growth opportunities.
• ***Apply Now:***
• If you have strong hands-on experience in PPC and Meta Ads and are passionate about driving measurable business growth, we’d love to hear from you.
• 📩
• **Send your updated CV to: hr@backdropsource.com**