Pinterest E-Commerce & Content Strategy Intern - Sports Related

• **REMOTE | PART-TIME | FLEXIBLE | UNPAID MENTORSHIP INTERNSHIP**
• **Approximately 90 Days | 2–4 Hours Per Week**
• **U.S.-BASED APPLICANTS ONLY**
• Athletic Pride Gear is looking for a
• **Pinterest E-Commerce & Content Strategy Intern**
• who wants hands-on experience learning how Pinterest can turn visual discovery into website traffic and e-commerce sales.
• **This is not a “just post some Pins” internship.**
• You’ll take ownership of one real platform and help answer a real marketing question:
• **How can Athletic Pride Gear turn Pinterest visibility into qualified traffic and sales?**
• APG already has an established Pinterest Business account, an active Shopify product catalog, connected ecommerce tracking, organized boards, and a large library of athlete-focused creative content.
• We’ve also already learned something important: when we posted consistently — approximately
• **3 Pins per day**
• — Pinterest generated roughly
• **3,000–4,000 views**
• Now we want to learn what happens
• **after the view**
• What You’ll Work On
• During the 90-day internship, you may:
• Help maintain a consistent Pinterest publishing schedule
• Research Pinterest keywords, search behavior, trends, and audience interests
• Create and optimize Pins using existing APG products, athlete photography, campaigns, blogs, and brand content
• Write Pinterest-friendly titles and descriptions
• Organize and strengthen Pinterest boards
• Test different types of content, including:
• Product Pins
• Athlete lifestyle content
• Mindset and performance content
• Women’s sports content
• Coaching content
• LGBTQ+/Pride athlete content
• Blog/editorial content
• Seasonal and promotional content
• Compare product-focused Pins with non-product content
• Test headlines, imagery, calls to action, keywords, and formats
• Review Pinterest analytics and identify what is actually working
• Track impressions, saves, Pin clicks, outbound clicks, website visits, and conversion activity
• Use Pinterest Trends and other available tools to identify opportunities
• Recommend what APG should do more of — and what we should stop doing
• The goal is not simply to increase impressions.
• The goal is to learn:
• **What makes someone leave Pinterest and visit Athletic Pride Gear?**
• Your 90-Day Challenge
• Your internship will follow a simple progression:
• Month 1 — Learn & Establish the Baseline
• Understand APG, our audiences, existing boards, content, products, analytics, and current Pinterest performance.
• Maintain consistent publishing and identify what earns attention.
• Month 2 — Test for Traffic
• Experiment with content types, keywords, headlines, imagery, products, audiences, and calls to action.
• Determine what generates actual outbound clicks — not just views.
• Month 3 — Optimize & Recommend
• Concentrate on what is performing best and help develop a repeatable Pinterest strategy for

Apg

• At the end of the internship, you’ll help create an
• **APG Pinterest Playbook**
• documenting:
• **What worked → What didn’t → Best content → Best audiences → Best keywords → Best products → Recommended posting strategy → What APG should test next**
• What You’ll Learn
• This internship is designed as a
• **mentorship and professional-development experience**
• not unpaid busywork.
• You’ll gain experience with:
• Pinterest marketing strategy
• Ecommerce customer journeys
• Organic content growth
• Search and keyword strategy
• Visual content development
• Audience research
• Content testing
• Marketing analytics
• Shopify-connected ecommerce
• Conversion thinking
• Campaign development
• Turning performance data into recommendations
• You’ll also receive:
• Direct mentoring from APG founder
• **Sheri Steiner**
• Short weekly one-on-one check-ins
• Written feedback
• Real business problems to solve
• Opportunities to explain and defend your recommendations
• Portfolio-quality work with approval
• A professional recommendation based on your actual performance, initiative, reliability, and growth
• About Athletic Pride Gear
• Athletic Pride Gear is an athlete-first apparel brand built around:
• **Sport. Mindset. Confidence. Identity. Belonging.**
• Our audiences include women athletes, LGBTQ+/queer athletes and allies, coaches, sports families, and athletes who want what they wear to say something about who they are.
• Our brand philosophy is simple:
• **Don’t just sell the shirt. Understand the person who might wear it.**
• About Your Mentor
• You’ll work directly with
• **Sheri Steiner**
• founder of Athletic Pride Gear.
• Sheri brings more than five decades of experience across athletics, coaching, entrepreneurship, education, business ownership, and professional softball umpiring.
• She has built multiple businesses from the ground up and created this internship program to give students and early-career professionals the kind of hands-on experience and mentorship that can be difficult to get from a classroom alone.
• You do not need to know everything about Pinterest before you start.
• You do need to be willing to
• **research, experiment, think, learn, communicate, accept feedback, and follow through.**
• You Might Be a Good Fit If You
• Are a college student, recent graduate, or early-career professional
• Are interested in digital marketing, ecommerce, Pinterest, social media, content strategy, or sports marketing
• Enjoy research and figuring out why something works
• Have experience with Canva, Adobe, or similar visual-content tools
• Understand that impressions alone do not equal business results
• Are comfortable looking at analytics and making recommendations
• Are interested in sports, athletes, women’s sports, coaching, or sports culture
• Can work independently and take ownership of a platform
• Are organized and dependable
• Can accept direct, constructive feedback
• Are comfortable creating content involving LGBTQ+/queer athletes, Pride, identity, representation, inclusion, and belonging
• Are currently located in the United States
• Pinterest experience is helpful, but
• **not required**
• Curiosity, judgment, initiative, and follow-through matter more.
• Internship Details
• **Length:**
• Approximately 90 days
• **Time:**
• Approximately 2–4 hours per week
• **Location:**
• Remote — United States only
• **Schedule:**
• Flexible
• **Compensation:**
• Unpaid mentorship internship
• **Mentoring:**
• Weekly individual Zoom check-in
• This internship does not guarantee future employment or paid work.
• Strong interns may have the opportunity to discuss a
• **second 90-day internship focused on another digital platform**
• allowing them to build broader hands-on marketing experience.