PL - Website & SEO Specialist

• **About BYD**
• Our Purpose is to
• ***build a zero-emission future that reconnects humanity with nature.***
• We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
• BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
• BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
• **Website and SEO specialist**
• We are looking for a Website Specialist who will take ownership of website updates, optimization, and ongoing development. This role works closely with the marketing team to ensure high-quality content, effective landing pages, and strong visibility in search engines.
• ****Key Responsibilities****
• Ongoing content updates and management of the website using a

Cms

• Creating, launching, and optimizing landing pages for marketing and sales campaigns.
• Supporting website structure planning and user journey optimization.
• On-site SEO optimization: content, meta data, structure, and internal linking.
• Monitoring website traffic and user behavior (Google Analytics, Google Search Console, etc.).
• Collaborating with content, performance marketing, IT teams, or external vendors when needed.
• Ensuring website content is consistent with brand guidelines and communication strategy.
• Implementing optimization recommendations to improve conversion rates (CRO).
• **Requirements**
• Experience in a Website Specialist, Digital Specialist, or similar role.
• Hands on experience with CMS platforms (e.g. WordPress, Adobe Experience Manager, Drupal, or similar).
• Experience with event tracking and tagging (Google Tag Manager or similar)
• Solid understanding of SEO principles and content optimization.

Experience creating and optimizing landing pages

• Analytical skills and ability to draw insights from data (GA, GSC).
• Basic knowledge of UX/UI principles.
• Basic knowledge of HTML/CSS
• Strong attention to detail, independence, and good time management.
• English proficiency sufficient for working with documentation and international teams.