Senior Content & SEO Specialist

• Looking for Senior Content & SEO Specialist role for well reputed Internet Marketplace Platforms Firm located in Delhi.
• **Role & responsibilities**
• **Own Content & SEO Growth Initiatives**
• Support and execute content marketing strategies designed to improve organic visibility, engagement, and ecommerce growth.
• Create, optimise, and manage high-quality SEO-driven content across category pages, product pages, blogs, buying guides, and landing pages.
• Help scale organic growth across UK and Irish ecommerce markets.
• **SEO & Content Optimisation**
• Conduct keyword research, competitor analysis, and content gap analysis to identify growth opportunities.
• Optimise content using SEO best practices including metadata, internal linking, search intent alignment, and on-page optimisation.
• Collaborate with SEO teams on technical SEO recommendations and content improvements.
• **Content Creation & Editorial Excellence**
• Write, edit, and proofread engaging content aligned with brand tone and British English standards.
• Ensure all content is accurate, customer-focused, grammatically flawless, and optimised for search performance.
• Help maintain editorial quality and consistency across all digital channels.
• **Cross-Functional Collaboration**
• Work closely with designers, ecommerce teams, and developers to improve user experience and content presentation.
• Collaborate with CRM, social media, and marketing teams to ensure consistentmessaging and branding across channels.
• **Reporting & Performance Analysis**
• Monitor and analyse content and SEO performance using tools such as:
• Google Analytics
• Google Search Console
• SEO platforms and keyword tools
• Track rankings, traffic, engagement, and conversion performance to identify optimisation opportunities.
• Stay updated on SEO trends, search algorithm updates, and content marketing best practices.
• **Preferred candidate profile**
• 5+ years of experience in Content Marketing, SEO Content, or Digital Content roles within ecommerce or B2C environments.
• Strong understanding of SEO best practices, keyword strategy, metadata optimisation, and content structure.
• Proven experience writing high-quality long-form and commercial ecommerce content.
• Excellent command of written English with strong British English grammar and spelling skills.

Experience using seo tools and analytics platforms

• Familiarity with CMS platforms for content publishing and optimisation.
• Strong editing, proofreading, and content quality management skills.
• Analytical mindset with the ability to interpret SEO and content performance data.
• Strong organisational skills and ability to manage multiple projects in a fast-paced environment.
• Experience in **lifestyle, health, beauty, fashion, or ecommerce industries is a plus.**