Careers at Melrose Health
Senior Digital & eCommerce Manager
- company
- Melrose Health
- location
- Rowville, Victoria, Australia
- work mode
- hybrid
- posted
- 2 Oct
- **Senior Digital & eCommerce Manager**
- **Hybrid, Full time role based in Rowville**
- **12 month Parental Leave contract**
- **Lead the digital growth of iconic Australian wellness brands.**
- For over 50 years, Melrose Group has been a trusted name in Australian health and wellness. Home to category-leading brands including Melrose FutureLab and Best of the Bone, we're committed to creating premium, science-backed products that help people live healthier lives.
- As we continue to expand our direct-to-consumer and digital channels, we're looking for an experienced and commercially driven Senior Digital & eCommerce Manager to join us at an exciting stage of our growth.
- **About the Role**
- This is a pivotal role with genuine ownership, real influence and a direct impact on the commercial success of our brands online. Reporting to the Head of Marketing & eCommerce, you'll lead Melrose's digital marketing and eCommerce function, turning commercial and brand objectives into high-performing digital strategies across a diverse portfolio of brands.
- You'll oversee all aspects of the customer journey, from acquisition and conversion through to loyalty and retention, ensuring every touchpoint delivers a best-in-class experience. Working hand in hand with internal stakeholders and agency partners, you'll drive and accelerate results across our digital channels. You'll also lead and develop a talented digital team, building their capability and fostering a culture of performance.
- **Key Responsibilities**
- Lead and execute Melrose's digital marketing and eCommerce strategy to drive revenue growth, profitability and customer acquisition.
- Own and optimise the performance of Melrose's websites, focusing on conversion, customer experience and online sales growth.
- Manage performance marketing channels including SEM, SEO, social media, affiliates and paid digital campaigns.
- Drive CRM, loyalty and email marketing strategies to increase customer retention, engagement and lifetime value.
- Monitor and analyse digital, eCommerce and trading performance, providing insights and recommendations to improve results.
- Manage agency and technology partners to ensure effective campaign delivery and platform performance.
- Lead, coach and develop a high-performing Digital & eCommerce team.
- Collaborate cross-functionally to ensure digital initiatives support broader brand and commercial objectives.
- **About You**
- You are a commercially savvy digital leader who thrives on delivering measurable business outcomes through data-driven decision making and exceptional customer experiences.
- You will bring:
- 5+ years' experience leading digital marketing, eCommerce or online trading functions, preferably within FMCG, health, retail or consumer goods.
- Demonstrated success driving online revenue growth, customer acquisition and retention.
- Strong understanding of performance marketing, SEO, CRM, email marketing and customer lifecycle management.
- Advanced experience with digital platforms including Shopify, CMS platforms, CRM and marketing automation tools (Klaviyo highly regarded).
- Strong analytical capability with expertise in Google Analytics, Google Tag Manager and digital reporting platforms.
- Experience managing external agencies and cross-functional stakeholder relationships.
- Proven ability to balance commercial outcomes with brand objectives.
- Outstanding communication, leadership and project management skills.
- A proactive, hands-on approach and passion for continuous improvement.
- **Why Join Melrose?**
- Work with some of Australia's most exciting health and longevity brands
- Join a collaborative, ambitious and purpose-led team
- Flexible hybrid working arrangements
- Generous product allowance and staff discounts
- Paid birthday leave and paid parental leave
- Discounted gym membership, free flu vaccinations and Employee Assistance Program (EAP)
- Employee recognition program and wellbeing initiatives supporting your mental, physical and financial wellbeing
- Opportunity to make a significant impact on the future growth of the business
- **Ready to Make an Impact?**
- If you're passionate about digital growth, customer experience and eCommerce excellence, we'd love to hear from you. Click the apply button now! Applications close Thursday 15th October 2026.
- Please note that we will be reviewing and shortlisting candidates as applications are received. We reserve the right to close this advertisement earlier if a suitable candidate is found, so we encourage you to apply without delay!
- **For further information please contact [kdelmoro@melrosehealth.com.au](mailto:kdelmoro@melrosehealth.com.au)**
- Employment offers are subject to satisfactory reference checks, a pre-employment medical assessment, and confirmation of working rights.
- Applicants must hold valid Australian working rights to be considered for this role.