Senior Ecommerce Manager, APAC

Role purpose

• Lead and own the eCommerce business across the region by managing two specialist teams: the China Marketplace team (Tmall and future marketplaces) and the APAC Owned Channels & Omni team (brand websites and omni-channel features across APAC markets). Act as the regional bridge to the global / HQ eCommerce Trading team, driving local eCommerce operations, trading performance and commercial growth. Set the regional eCommerce strategy, maximise data capture and achieve budgeted sales and profit targets across all customer-facing digital channels, in line with the brand vision.
• NATURE AND SCOPE OF POSITION
• Define and lead the regional eCommerce strategy across China marketplaces and APAC owned channels, in alignment with the global / HQ eCommerce Trading team, and translate it into local trading plans that deliver the annual sales and profit targets.
• Lead, coach and develop two direct reports — the China Marketplace Manager and the APAC Owned Channels & Omni Manager — setting clear objectives, priorities and accountabilities for each team.
• Partner with the HQ eCommerce Trading team as the regional counterpart: cascade global trading initiatives, promotional calendars, and assortment strategies into local markets, and feed local market intelligence and performance insights back to HQ.
• Oversee the China Marketplace business (Tmall and future launched marketplaces), ensuring all customer-facing channels are up to date, relevant and localised, and that in-site operations, newness launches, promotions and consumer experience are executed to standard.
• Oversee the APAC Owned Channels & Omni business (brand websites and omni-channel features across APAC countries and regions), driving consistent localisation, UX/UI, content, newness and trading performance market by market.
• Own the full trading and operational rhythm across both teams: sales planning, forecasting, budgeting, promotional planning and in-season trading decisions to maximise data capture and commercial return.
• Manage all aspects of operational data analytics across the region. Monitor and analyse key business metrics spanning day-to-day operations, merchandising, EC-marketing and omni-channel performance, generating insights for decision making and optimisation.
• Produce adhoc, daily, weekly and monthly regional trading reports to aid decision making. Consolidate team-level reporting, highlight lessons learnt and identify opportunities to be fed into the planning process.
• Be the senior point of contact with marketplaces, agencies, TPs and technology partners to secure prioritised exposure, IP collaborations and pilot opportunities, and push strong execution to drive sales.
• Cooperate with internal merchandising / logistics / after-sales / CRM / marketing teams to align on business objectives and needs across both teams.
• Be responsible for the user experience on all touchpoints across both teams. Conduct routine site walks, ensuring optimum levels of functionality and that information and content is accurate and relevant to each market.
• Keep updated with the trends of the ecosystem as well as consumer online behaviour changes, and proactively adapt the regional strategy as the business.
• QUALIFICATION/EDUCATION
• Degree holder in Marketing, Communication, eCommerce or related disciplines EXPERIENCE REQUIRED
• 10+ years eCommerce experience, ideally combining both marketplace (China/ Korea platform) and owned-channel / DTC backgrounds, from either an agency or an in-house environment.
• Demonstrated experience leading and developing eCommerce teams across multiple markets, with strong commercial and analytical skills and attention to detail.
• Proven track record of managing P&L / driving sales and profit growth across digital channels, including experience partnering with a global or HQ trading PARTICULAR
• SKILLS/KNOWLEDGE REQUIRED
• Proactive and goal-oriented, ted, with the ability to set direction, drive forward with goals independently and lead through teams.
• Strong skills in Microsoft Office including Excel, Word, PowerPoint and Power BI.
• Deep knowledge of the eCommerce ecosystem, including China/ Korea marketplaces and APAC owned-channel / omni-channel models.
• Excellent communication and stakeholder-management skills, both internally and with external partners, across multiple markets and time zones.
• Proven English reading & writing skills; Mandarin and/or Korean would be an advantage
• CHARACTERISTICS REQUIRED
• Demonstrable ability to use initiative and be proactive
• Courageous, passionate and open-minded
• Full of energy and drive
• Have a sense of urgency and ability to deal swiftly with changing needs
• Team player with the ability to work on own initiative when required
• Highly organised with an ability to multi task
• Pleasant and accommodating disposition
• Innovative and proactive, with a “can do” approach
• Enthusiastic with a good sense of humour
• Well presented with the ability to communicate confidently