Senior Ecommerce Manager

• **ABOUT REFY**
• *We are simplifying beauty. We’re committed to creating products and a community that inspire you to be your most confident self.*
• *You’ll be part of a team that leads with authenticity and is empowered to shape the way we operate, creating an environment that reflects our shared values and aspirations.*
• *We’re always vegan, cruelty and fragrance free and proud to be Leaping Bunny certified. Join us on an exciting journey to cut through an overwhelming market and create products and world-first formulas, that give our customers what they need and want simplified.*
• *Acknowledged by The Sunday Times Best Places to Work 2024 & 2025.*
• **THE ROLE**
• We’re looking for a highly commercial and hands-on Senior Ecommerce Manager to own the day-to-day performance and continued development of REFY’s global DTC ecommerce business.
• Reporting into the Head of Digital, you will lead ecommerce trading across our regional Shopify stores, turning performance data into clear actions and owning a prioritised roadmap across trading, CRO, UX, SEO and technical development. This is a hands-on leadership role: you’ll develop and support the Ecommerce Manager and future Executives while remaining close enough to the detail to analyse performance, troubleshoot issues and execute directly when required.
• You’ll be equally comfortable reviewing weekly trading performance with senior leadership, building a business case for additional investment, briefing a development agency, interrogating GA4 or Shopify data and making changes within Shopify yourself.
• **KEY RESPONSIBILITIES**
• **Own ecommerce trading performance**
• across REFY’s regional DTC stores, tracking revenue against target and understanding the drivers behind performance across traffic, conversion rate, AOV, product, market, customer and stock availability.
• **Lead weekly digital trading**
• turning data into a clear commercial story: what is ahead or behind plan, why performance has moved, which markets and products are driving the movement and what actions the team should take next.
• **Work confidently and hands-on with ecommerce data**
• using Shopify, GA4 and wider business reporting to interrogate performance, manipulate and pivot datasets and provide analysis in meetings.
• **Own and deliver a prioritised 12-month ecommerce roadmap**
• across CRO, UX, onsite merchandising, customer journey, functionality, SEO and technical improvements, identifying the initiatives required to deliver incremental revenue and customer experience improvements.
• **Build commercial business cases for ecommerce investment**
• quantifying the expected opportunity, resource requirements and additional development or technology costs and presenting recommendations to the Head of Digital, Finance and senior leadership.
• **Remain hands-on within Shopify**
• with strong working knowledge of products, collections, merchandising, content, promotions, inventory availability, site configuration and day-to-day ecommerce operations. This role should be able to step directly into execution when required.
• **Own website readiness for key trading moments**
• including launches, promotional periods and Black Friday, ensuring products, stock, pricing, merchandising, content, functionality and customer journeys are accurate and commercially optimised.
• **Own the development agency relationship and technical roadmap**
• writing clear briefs, prioritising development resource, challenging estimates, managing retainers and additional project costs and ensuring work is delivered to the required standard.
• **Lead REFY’s CRO and onsite optimisation roadmap**
• creating a structured test-and-learn roadmap across PDPs, navigation, discovery, checkout, onsite education, cross-sell, upsell, bundles and other opportunities to improve conversion and

Aov

• **Own the ecommerce SEO roadmap alongside specialist agency support and Head of Digital**
• ensuring work is prioritised across technical health, relevance/content, authority/trust and onsite experience, with clear actions, ownership and measurement. SEO should be treated as an ongoing commercial growth workstream rather than solely a content exercise.
• **Maintain an omnichannel view of digital performance**
• understanding DTC alongside retailer ecommerce and bricks-and-mortar performance to identify changes in customer behaviour, channel mix and potential movement of demand between REFY.com and retail partners.
• **Lead, coach and develop the Ecommerce Manager and future Executives**
• setting clear ownership across the team, improving their commercial and technical capability and ensuring responsibilities are appropriately delegated without becoming disconnected from execution.
• **Create resilience within the ecommerce team**
• ensuring critical knowledge and responsibilities are shared so that trading, launches and BAU activity continue effectively during periods of annual leave or absence.
• Partner closely with Digital Marketing, Brand, Commercial, Product, Operations, Finance, CRM and Customer Service to ensure ecommerce priorities reflect the wider needs and commercial objectives of the business.
• **Skills, Knowledge And Experience**
• Min 7+ years dedicated ecommerce experience within a fast-paced consumer brand, with demonstrable ownership of DTC trading performance and delivery against ambitious revenue targets.
• Deep hands-on Shopify experience, ideally Shopify Plus. You should be comfortable working directly within the platform rather than relying entirely on agencies or junior team members.
• Strong commercial and analytical capability, with experience using Shopify, GA4 and reporting tools to diagnose performance across revenue, traffic, conversion rate, AOV, customer, product and market.
• Demonstrable experience building and delivering an ecommerce growth roadmap across CRO, UX, merchandising, onsite experience and technical development, with the ability to quantify opportunities and prioritise by commercial impact.
• Strong experience managing ecommerce development agencies and external partners, including briefing, prioritisation, project delivery, retainer management and additional development budgets.
• Good working knowledge of ecommerce SEO and the ability to manage an SEO roadmap and specialist agency across technical, content/relevance, authority/trust and user experience priorities.
• Strong trading instincts and attention to detail, with an excellent understanding of product availability, merchandising, launches, promotions and the operational requirements of running a high-volume ecommerce website.
• Experience managing and developing ecommerce team members, with the ability to delegate effectively while retaining accountability for the quality and output of the function.
• Comfortable operating in a scale-up environment where seniority does not mean stepping away from execution. You should enjoy switching between strategy, analysis, leadership and hands-on delivery.
• Commercially confident and credible with senior stakeholders, with the ability to build business cases, communicate recommendations clearly and challenge constructively.
• Experience working within an omnichannel retail environment would be highly advantageous, particularly where customers move between brand DTC and third-party retailers.
• Experience within beauty, fashion or another fast-moving consumer category would be beneficial.
• **OUR BENEFITS PACKAGE**
• **25+ Days Holiday:**
• Start with 25 days and earn an extra day for every year of service, up to 5 additional days.
• **Extra Holidays:**
• Option to buy up to 5 additional days.
• **Sabbatical Leave:**
• Take up to 3 months off after 4 years of service.
• **Community First Day:**
• A day to support a cause you love.
• **Bonus Scheme:**
• Rewards for your hard work and success.
• **Family Leave:**
• Enhanced support for new parents.
• **Salary Sacrifice Pension:**
• Plan for your future with a 5% employer contribution through our salary sacrifice pension scheme.
• **EV Scheme:**
• Drive electric with salary sacrifice options.
• **Financial Coaching:**
• Guidance to boost your money mindset.
• **Flexible Religious Holidays:**
• Flexibility to honour days that matter to you.
• **Flexible Working:**
• Flexible start and finish times, with the option to work one day per week from home.
• **REFY Product Perks:**
• An annual allowance, exclusive discounts and the chance to try new REFY products before they launch.
• **Regular Social Events:**
• Team-building days and seasonal parties.
• **Career Growth:**
• Tailored training and development opportunities.
• **Vitality Health Insurance:**
• Health coverage with added benefits.