Careers at Lyto Brands Group GmbH
Senior Klaviyo CRM Manager - Data & AI Automation (m/w/d) - E-Commerce - 100% remote
- company
- Lyto Brands Group GmbH
- location
- Germany, Germany (remote)
- work mode
- remote
- posted
- 9 Oct
- We're looking for a Senior CRM Manager to own **CRM analytics and execution** across all **three brands** and **5 markets** with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potential this might be for you!
- This role is not about writing copy & campaigns its about building a AI focused automation system in Klaviyo.
- ## Tasks
- * Develop our core customer metrics like repurchase rate and customer lifetime value
- * Own CRM performance across three brands and 5 countries end to end.
- (DACH + FR + US)
- * Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
- * Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
- * Use Claude as your default tool for copy, creative briefing, and campaign production
- * Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
- * Build toward a state where no campaign is manually built and sent - flows and automation do the work
- ## Requirements
- * Multi year B2C e-commerce background ideally in an international setting
- * Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
- * Already using Klaviyo MCP or genuinely eager to work this way
- * Very strong analytical mindset: you think in segmentation logic and test hypotheses
- * Comfortable in Klaviyo's templating language (HTML+Liquid)
- Nice to have:
- * Basic scripting (Python/JS) for data exports and automation
- * Experience with SMS as a channe
- * Experience with WhatsApp as a channel
- ## Benefits
- * Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
- * Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
- * Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
- * A new sport every month that we try out together in the Lyto Athletics Club.
- * Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
- * Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.
- Here is a short Video explaining the role:
- English: [https://fra1.digitaloceanspaces.com/lyto-cdn/videos/recruiting-video-crm-en-1080p.mp4](https://fra1.digitaloceanspaces.com/lyto-cdn/videos/recruiting-video-crm-en-1080p.mp4)
- Deutsch: [https://fra1.digitaloceanspaces.com/lyto-cdn/videos/recruiting-video-crm-de-1080p.mp4](https://fra1.digitaloceanspaces.com/lyto-cdn/videos/recruiting-video-crm-de-1080p.mp4)