Senior Manager, D2C Growth & E-Commerce

• **Role Summary**
• We are expanding our U.S. direct-to-consumer business across premium home furnishings and furniture, including a developing Made-to-Order program. We’re looking for a hands-on D2C Growth & E-Commerce leader to help build the next stage of our U.S. business — someone who connects strong products and brand storytelling with customer acquisition, e-commerce conversion, and revenue growth. If you enjoy both building strategy and making things happen in a growing business, this role was made for you.
• **Core Duties & Responsibilities**
• Develop and execute the U.S. D2C growth and e-commerce strategy
• Drive customer acquisition across paid digital, organic, and emerging channels
• Improve website merchandising, customer journey, and conversion performance
• Build CRM and lifecycle programs across email, SMS, and customer retention
• Lead go-to-market plans for new product and furniture launches
• Use customer and performance data to identify growth opportunities and improve commercial results
• Partner closely with Product, Supply Chain, and Operations to bring customer and market insights back into the business
• Help shape the future team and operating model as the business grows
• **Key Qualifications**
• 7+ years of experience in D2C, e-commerce, growth marketing, or related commercial roles
• Strong hands-on experience in digital growth, e-commerce, and customer acquisition
• Proven track record with revenue, conversion, and marketing performance metrics
• Comfortable operating in a fast-moving, entrepreneurial environment
• Strong cross-functional communication and problem-solving skills
• Experience in furniture, home, lifestyle, premium consumer products, or high-ticket e-commerce — a plus
• Experience with Made-to-Order, customization, or omnichannel retail — a plus
• **The Opportunity**
• This is a meaningful, early-stage opportunity to shape our U.S. D2C business. You’ll have direct influence over customer and growth strategy, product go-to-market, e-commerce experience, Made-to-Order customer journey, channel strategy, and future team development. We’re looking for someone who wants to build, test, learn, and grow — not just manage.
• ***The Ideal Candidate***
• ***You’re a builder! Someone who thrives in an entrepreneurial environment where you can move between strategy and execution without missing a beat. You’ve grown D2C businesses, driven customer acquisition across digital channels, and know how to use data to make commercial decisions. Experience in furniture, home, lifestyle, or high-ticket e-commerce is a strong plus — and if you’ve worked with Made-to-Order or customization programs, even better.***
• Pay: From $140,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance
• Application Question(s):
• How many years of experience do you have leading D2C e-commerce or digital growth for a consumer products brand?
• Have you managed or helped build a Made-to-Order or custom product program? If yes, briefly describe the scope.
• Have you worked with home furnishings, furniture, or high-ticket consumer products? If yes, describe the category and your role.
• Have you managed or built CRM, email, or lifecycle marketing programs? If yes, what platforms did you use and what results did you drive?

Experience

• D2C: 7 years (Preferred)
• Work Location: Hybrid remote in Fremont, CA 94538