Senior Performance Marketing Manager (SEA & Meta)

• You've mastered the hands-on side of performance marketing.
• You can get into Google or Meta, interrogate an account and quickly work out what's happening. You don't just know that CPA increased or ROAS dropped. You want to understand
• **why**
• form a hypothesis, test it and turn what you learn into growth.
• Now you want more ownership.
• More influence. A bigger challenge. And the opportunity to help build something rather than simply inherit somebody else's playbook.
• We're partnering with a fast-growing European consumer brand that has built a strong DTC business in Germany and is now preparing for its next chapter of international growth.
• They're looking for a Senior Performance Marketing Manager to help lead it.
• You'll take ownership of
• **€150k+ in monthly spend across Google, Meta and Microsoft**
• with investment expected to increase as the business scales.
• But this isn't about keeping the existing machine running.

You'll have the freedom to question it

• There are established accounts, years of data and a successful customer proposition, but also significant opportunity to improve account structure, tracking, Shopping and PMax, product feeds, testing, automation and how data is used to make decisions.
• One of your biggest challenges will be taking a brand that has successfully acquired within its core audience and helping it reach the much larger mainstream market.
• At the same time, the business is moving towards a
• **subscription-first model**
• so you'll be thinking beyond today's conversion. New customer acquisition, retention, LTV and the quality of growth all matter.
• You'll work directly with the Head of Ecommerce, but they aren't looking for someone who simply executes ideas.
• They want a
• **sparring partner**
• Someone who brings their own perspective, challenges assumptions and can say, "This isn't working. Here's why I think that is, and here's what we should test next."
• You'll need to be genuinely hands-on and technically strong across
• **both Google Ads and Meta**
• with experience managing meaningful six-figure budgets in a DTC/FMCG environment.
• Pet experience would be brilliant, but it isn't essential. Supplements, health & wellness, food & beverage or another physical, repeat-purchase consumer category could be just as relevant.
• And this role should get bigger.
• The business is beginning its expansion beyond its core German-speaking markets, with further European markets ahead.
• The opportunity is to take what works in Germany, improve it, and then help build the performance engine that can be replicated internationally.
• As that happens, this role can evolve from a senior, hands-on operator into a
• **global performance leader**
• with additional talent built around you.
• So if you still love getting into the detail, but you're ready for more ownership, international exposure and the chance to build the next stage of a DTC growth story, we should talk.
• Interested? Get in touch for a confidential conversation.
• *Senior Performance Marketing Manager | SEA & Meta*
• *Germany | Remote | €80,000–€90,000*