SEO Manager (GQ - 12 month FTC)
- company
- Condé Nast
- location
- The Adelphi, London, GB, United Kingdom, United Kingdom
- work mode
- remote
- posted
- 4 Sept
- Our SEO Team works closely with our editorial, audience development, analytics, and product groups to figure out ways to acquire new users from Search and Google Discover to ensure the highest level of discoverability for content across Google’s organic platforms
- In this role, your work will make a huge impact on Condé Nast’s sites
- We are looking for a data-driven, highly organized content SEO Manager with an editorial search engine optimization background to help GQ US and British GQ increase their organic search and Discover traffic through content recommendations
- The ideal candidate has a proven track record of editorial SEO at a publisher, news site, agency, or similar
- This is not a technical SEO role
- This is a full-time 1 year contract maternity cover based out of our office in London and reports to the Global Sr Manager of SEO
- Lead and develop SEO, Answer Engine, and Google Discover content initiatives for GQ in the US and UK markets, and collaborate with other search and audience experts in other markets
- Day-to-day execution of organic search and answer engine campaigns and Google Discover tactical support including evergreen keyword research, researched content gap recommendations, strategic optimization of existing content, competitor content analysis, and ad hoc non-technical SEO support
- Apply top-to-bottom management of SEO content campaigns including writing meta content, creating target keyword lists, improving link architecture, and generally helping GQ publish SEO friendly content
- Work with cross-market editorial teams to create SEO content strategies for GQ and work on executing evergreen strategies for existing and new content
- Monitor content/news trends and provide GQ with SEO content recommendations for major events, and support event and news/Google Discover strategy
- Document content strategy for major events and tentpole topics and conduct post-analysis afterward
- Lead ad hoc SEO content projects to support GQ and the centralized SEO Team
- Proactively anticipate brand’s needs and provide strong solutions before requested
- Educate stakeholders with editorial SEO, AI, and Discover trainings, new best practice documentation, and wider team presentations
- Leverage SEO strategies and tactics combined with direct traffic data to recommend new approaches to grow brand loyalty, and increase direct traffic
- Identify key stakeholders on GQ to create change and mentor them in SEO
- Perform content audits
- Support traffic analysis & algorithm update recovery
- Keep abreast of the latest SEO developments and news, and advocate for SEO tactics used in the marketplace that GQ has not utilized yet
- Undertake any other duties as reasonably required
- ### Benefits
- Domestic Partner Benefit Extensions
- Free Mental Health Services
- Assistance in Refinancing Student Loans
- Long-term Remote Work Pilot
- Extended Bereavement leave
- Extended Parental Leave
- Added Adoption Financial Support- Ability to influence stakeholders and change behavior
- Expert user of third-party enterprise SEO tools (e.g. SEMRush, Ahrefs, Screaming Frog, etc)
- Proven track record – Applicants must submit websites that demonstrate their SEO ability and be prepared to discuss
- Several years of experience working with Editorial teams
- Experience with Google Discover
- Intrinsic understanding of SEO tactics, including on-page, off-page, industry best practices, current industry trends, and black hat tactics to avoid
- Minimum 4 years editorial content SEO experience, preferably for a major media/publishing organization or agency working on editorial content
- Excellent organizational and time management skills and the ability to multitask and deliver under tight deadlines
- Expert user of web analytics tools and concepts, particularly Google Search Console
- Expert SEO copywriting skills- Please submit your CV and cover letter/portfolio, which highlights why you’d love to take on this role and why you’re a great match for what we’re looking for
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