SEO Specialist

• **Company Description**
• SoudCoh is a results-driven marketing agency focused on lead generation and client acquisition for small to medium businesses. The team helps brands attract consistent, high-quality clients through a blend of creativity, data, and strategy. SoudCoh partners closely with clients to design tailored marketing solutions that support sustainable growth. The agency values measurable outcomes, collaborative problem-solving, and innovative thinking in a fast-paced environment.
• **Role Description**
• This is a full-time, on-site SEO Specialist role based in Melbourne,

Vic

• The SEO Specialist will plan and execute SEO strategies to increase organic traffic, improve search rankings, and drive qualified leads for clients. Day-to-day responsibilities include performing keyword research, conducting SEO audits, optimizing on-page elements, and collaborating with content and marketing teams to align SEO with broader campaigns. The role also involves managing link-building initiatives, monitoring performance through web analytics tools, and preparing clear, actionable reports for internal stakeholders and clients. The ideal candidate will proactively identify opportunities for improvement and keep up to date with search engine algorithms and industry best practices.
• **Qualifications**
• Strong skills in Keyword Research and On-Page SEO to identify opportunities and optimize site content and structure.
• Experience conducting comprehensive SEO Audits to diagnose technical, content, and performance issues.
• Proficiency in Link Building strategies to earn high-quality backlinks and improve domain authority.
• Ability to use Web Analytics tools (e.g., Google Analytics, Google Search Console) to track performance and inform strategy.
• Working knowledge of technical SEO fundamentals (site speed, mobile optimization, crawlability, structured data) is beneficial.
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
• Strong analytical, problem-solving, and reporting skills, with attention to detail and data-driven decision-making.
• Effective communication and collaboration skills to work with marketing, content, and design teams on-site.
• Relevant experience in digital marketing or SEO; a degree or certification in marketing, communications, or a related field is an advantage.