Shopify SEO Specialist

• **ABOUT US**
• Eternal Jewelry is a US-based jewelry brand serving events, corporate clients, and a growing direct-to-consumer Shopify store. Our ready-to-wear line runs $100 to $1,000. We recently relaunched our site and need an SEO owner who wins on Google Search, including AI

Overviews

• Our focus is ecommerce sales and corporate event bookings.
• **WHAT YOU'LL OWN**
• Priority 1: Google Search for ecommerce
• Grow organic revenue on our Shopify store across product and collection pages
• Keyword strategy for ready-to-wear jewelry: bracelets, necklaces, lab-grown diamonds, gifting
• Rank for commercial and buying-intent queries, not just informational traffic
• Get our pages cited in OpenAI and Anthropic AI Overviews and AI Mode for target queries
• Technical SEO inside Shopify: duplicate URL handling (/collections/ vs /products/ paths), canonicals, sitemap, site speed, Core Web Vitals, image optimization, and app bloat cleanup
• Complete schema markup (Product, Organization, LocalBusiness, FAQ, Review) to win rich results
• Priority 2: Google Search for corporate events
• Rank for corporate event and gifting searches: corporate gifting jewelry, employee appreciation gifts, corporate event activations, client appreciation events
• Build and optimize city landing pages for corporate clients in New York City, Boston, DC, Miami, Chicago, Los Angeles, Nashville, and Philadelphia
• Google Business Profile management, Google Maps visibility, and review strategy
• **Content and tracking**
• Blog and landing page content briefs that rank on Google and earn AI Overview citations
• Internal linking and authority building through quality backlinks, PR, and relevant directories
• Clean GA4 and Google Search Console tracking on every corporate inquiry, booking form, and checkout
• **Secondary: AI assistant visibility**
• Make sure AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot) can access the site via Shopify's robots.txt.liquid
• Bing Webmaster Tools setup, since ChatGPT search relies heavily on Bing
• Track AI referral traffic as its own channel in GA4
• **Reporting**
• Weekly report tied to ecommerce revenue, corporate leads, Google rankings, AI Overview citations, and organic traffic. Not vanity metrics.
• WHAT WE NEED
• 4+ years of hands-on Google SEO, with at least one US ecommerce or local services client
• 2+ years doing SEO specifically on Shopify stores. This is required, not a bonus.
• Proven results ranking ecommerce product and collection pages on Google
• Experience with local SEO and Google Business Profile
• Understanding of how Google AI Overviews choose sources and how to get cited
• Comfortable editing Liquid theme files for meta tags, schema, and template-level fixes
• Know Shopify's SEO limitations and workarounds: forced URL structures, tag and filter page indexing, variant URLs, blog setup
• Experience with Shopify SEO apps (JSON-LD, image optimizers, redirect managers) and knowing when not to use one
• Able to optimize product and collection pages at scale using metafields and bulk editing
• Strong GA4 and Google Search Console skills
• Proof of results: rankings or traffic you moved, with before/after data
• Clear written English and comfort with a few hours of overlap with US Eastern time
• Bonus: jewelry, fashion, or luxury DTC experience
• Bonus: experience getting brands cited in ChatGPT, Claude, or Perplexity
• **WHAT WE DON'T WANT**
• No agencies. This role is for an individual freelancer only. Agency applications, white-labeled teams, or anyone subcontracting the work will be rejected.
• Bulk backlink packages, PBNs, spun content, or "guaranteed #1 rankings"
• **TERMS**
• Freelance / contract, remote
• Flexible hours. We care about results, not time logged.
• Competitive monthly retainer, paid in INR, based on experience
• Reports directly to the founder, with a weekly 30-minute call
• 30-day trial, then month to month
• Performance bonus available after 90 days for hitting agreed targets
• **HOW TO APPLY**
• Send:
• 1. Links to at least two live Shopify stores you've done SEO for, and what you changed on each
• 2. CV
• **Individuals only. Confirm in your application that you personally will do the work.**