Careers at Ailoitte
Social Media & SEO Specialist
- company
- Ailoitte
- location
- Dehradun, Uttarakhand, India
- posted
- 26 Oct
- We’re looking for someone who can manage social media platforms, improve organic visibility, and use AI tools to strengthen our marketing efforts.
- 1. Social Media Management
- Experience managing social media platforms such as LinkedIn, X (Twitter), Instagram, Facebook, and Reddit.
- Ability to plan content calendars, publish content consistently, and manage audience engagement.
- Understanding of platform-specific content strategies and organic growth.
- Experience with Discord is a plus, but not mandatory.
- 2. SEO & Organic Growth
- Good understanding of SEO, including technical SEO, on-page SEO, and off-page
Seo
- Ability to conduct keyword research, competitor analysis, and search intent analysis.
- Experience optimizing website content, metadata, internal linking, and site structure.
- Understanding of backlinks, link-building strategies, and domain authority.
- Ability to identify and resolve technical SEO issues affecting website performance and indexing.
- 3. AEO & AI-Powered Marketing
- Understanding of Answer Engine Optimization (AEO) and strategies for improving visibility in AI-powered search results.
- Familiarity with Generative Engine Optimization (GEO) is a plus.
- Ability to use AI tools to research topics, generate content ideas, optimize content, and improve marketing workflows.
- Knowledge of how to structure content for search engines, AI assistants, and answer engines.
- 4. Analytics & Performance Tracking
- Familiarity with tools such as Google Analytics 4, Google Search Console, and SEO research tools.
- Ability to track website traffic, keyword rankings, social media engagement, and organic growth.
- Comfortable analyzing performance data and using insights to improve marketing strategies.
- 5. What We’re Looking For
- A hands-on person who can independently manage social media and SEO activities.
- Strong writing, research, and communication skills.
- Someone who understands organic growth and focuses on measurable results.
- A willingness to experiment with new AI tools, platforms, and marketing strategies.
- **Additional Advantage:**
- Experience building social media communities, especially on Reddit and Discord.
- **Our priority:**
- Someone who can combine social media management, SEO, and AI-powered marketing to improve brand visibility, attract the right audience, and drive organic growth.