Website & E-Commerce Manager – WordPress / WooCommerce

• **Website & E-Commerce Manager – WordPress / WooCommerce**
• **Location:** Huntington Beach, CA
• **Who We Are**
• From custom tents at sporting events to giant inflatable product replicas, INSTENT helps brands stand out.
• We design, manufacture, and supply custom-branded tents, inflatable structures, event furniture, and displays. We also bring Vitabri, a European leader in professional folding tents, to the US market.
• Our customers include promotional product distributors, marketing agencies, event companies, sports organizations, and brands buying directly from us. Some need a branded canopy. Others come to us with an idea for something they've never seen before. We help turn those ideas into products.
• Based in Huntington Beach, our team works with customers across the country. Sales, project management, design, marketing, and production work closely together to bring each project to life.
• We're looking for an experienced **WordPress / WooCommerce Website Manager** to take ownership of our websites and e-commerce platforms in the US and Europe.
• **The Opportunity**
• This is a hands-on website management position for someone who understands WordPress and WooCommerce beyond simply adding products or editing content.
• You'll be responsible for the day-to-day management and continuous improvement of our websites, working directly with our existing developers, designers, SEO specialists, and marketing team.
• Our websites include extensive product catalogs, customizable products, complex configurations, online ordering, lead-generation tools, and distributor resources. We are constantly introducing new products, modifying existing products, creating landing pages, improving functionality, and developing new features.
• We need someone who can understand how everything works, identify problems, organize priorities, make many website changes directly, and manage our developers when more advanced development is required.
• **Our core platforms are WordPress and WooCommerce.**
• You do not need to be a full-stack developer, but you should be technically comfortable enough to troubleshoot website issues, understand plugins and themes, make front-end changes, work with product data and integrations, and communicate effectively with developers.
• **What You'll Do**
• **Manage Our WordPress & WooCommerce Websites**
• Own the day-to-day management and continuous improvement of our WordPress and WooCommerce websites.
• Create and update pages, products, categories, navigation, forms, landing pages, and website content.
• Manage WooCommerce products, configurations, variations, plugins, and website functionality.
• Troubleshoot website issues, resolve routine problems directly, and coordinate with developers when more advanced work is required.
• Test new features and ensure websites remain fast, functional, mobile-friendly, and accurate.
• **Manage Product Catalogs & Digital Platforms**
• Manage large product catalogs including SKUs, variations, pricing, specifications, images, and accessories.
• Coordinate product launches and ongoing product updates.
• Work with spreadsheets, CSV imports/exports, and product data.
• Maintain product information across industry platforms including ASI, SAGE, DistributorCentral, and other distributor systems.
• Improve product organization, categories, filters, search, and overall product discovery.
• **Improve UX & Website Performance**
• Continuously identify ways to improve navigation, product pages, customer journeys, lead generation, and online sales.
• Create page structures and wireframes and collaborate with our designers on larger projects.
• Use GA4 and other analytics tools to identify opportunities and measure results.
• Maintain a prioritized roadmap of website improvements and manage projects with developers and designers from concept through launch.
• **Support SEO & Digital Marketing**
• Work with our SEO specialists to implement technical and on-page improvements.
• Create and optimize landing pages for Google Ads and other campaigns.
• Support conversion tracking and work with our marketing team and outside specialists on paid digital initiatives.
• **Required Experience**
• Strong hands-on experience managing live **WordPress and WooCommerce websites**.
• Experience administering WooCommerce products, variations, attributes, categories, plugins, and settings.
• Experience managing large or complex product catalogs.
• Experience working with product imports, exports, CSV files, spreadsheets, or product data feeds.
• Working knowledge of HTML and

Css

• Ability to troubleshoot WordPress/WooCommerce issues and communicate effectively with developers.
• Understanding of plugins, themes, integrations, forms, responsive behavior, and website performance.
• Experience coordinating website developers and designers.
• Good understanding of UX/UI and e-commerce conversion principles.
• Experience with GA4 and website analytics.
• Strong attention to detail and project-management skills.
• **Valuable Additional Experience**
• Figma or similar design/prototyping tools.
• Technical

Seo

• Google Ads and paid-media landing page optimization.
• APIs, ERP/CRM integrations, or product-data integrations.
• Google Merchant Center and product feeds.
• B2B or wholesale e-commerce.
• Manufacturing, custom products, promotional products, or distributor environments.
• AI tools for content, research, data management, and workflow automation.
• **Why Join INSTENT?**
• **Take ownership.** This isn't a narrow role maintaining one small online store. You'll have meaningful responsibility for our digital platforms.
• **Work on challenging websites.** Our products include customization, configurations, extensive catalogs, B2B customers, and distributor systems.
• **Have resources behind you.** You'll work with existing developers, designers, SEO specialists, and marketing resources rather than being expected to do everything yourself.
• **Make a measurable impact.** Your work will directly influence online sales, lead generation, customer experience, and operational efficiency.
• **Have a voice.** Work directly with company leadership and help shape our digital strategy in the US and Europe.
• **Enjoy variety.** Work across e-commerce, UX/UI, product data, website development, SEO, analytics, and digital projects.
• **Compensation & Benefits**
• **Annual base salary: $80,000–$100,000, depending on experience, plus a performance-based bonus.**
• Medical and dental insurance with employer contributions for employees and dependents.
• Vision insurance.
• 401(k) with company matching.
• Paid vacation and sick leave.
• **Ready to Join Us?**
• If you have strong WordPress/WooCommerce experience and enjoy taking ownership of websites rather than simply managing campaigns around them, we'd like to hear from you.
• When applying, please include **2–3 WordPress/WooCommerce websites you have personally managed** and briefly explain what you were responsible for on each.
• Job Type: Full-time
• Pay: $80,000.00 - $100,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Work Location: In person