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Amazon Intelligence (SimilarWeb)

Claude Code plugin that connects to the SimilarWeb MCP server to analyse Amazon category trends, competitors, keywords, product performance and brand health.

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  • Official

Repository and documentation last checked Built from public product pages and documentation. SourcesClaim this listing

ecommerceguide summary

Amazon Intelligence is a Claude Code plugin from SimilarWeb that connects to the SimilarWeb MCP server to analyse Amazon data. It ships 7 slash commands and 8 skills covering category analysis, competitive benchmarking, keyword strategy and gap analysis, ASIN tracking and brand monitoring, plus analysis memory with methodology audit trails. Access is read only, with no write actions. Install from the SimilarWeb plugin marketplace in Claude Code; an optional Slack connector shares reports.

Why it stands out

Published by SimilarWeb itself as a Claude Code plugin marketplace entry that connects to the SimilarWeb MCP server.

What Amazon Intelligence (SimilarWeb) does

ecommerceguide editorial
  • Claude Code plugin maintained by SimilarWeb, the MCP data provider
  • Connects to the SimilarWeb MCP server for Amazon data
  • 7 slash commands and 8 skills for Amazon analysis
  • Covers category trends, keyword gaps, ASIN tracking, brand monitoring
  • Read only: analysis and reporting, no write actions
  • Install with /plugin install amazon-intelligence@similarweb-plugins
  • Optional Slack connector for sharing reports; repo licensed MIT

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. A brand selling on Amazon whose analysts work in Claude Code

    Recurring category reviews that need demand trends and competitive benchmarking

    Intended outcomeSlash commands pull SimilarWeb Amazon category and competitor data into the session, with methodology recorded in analysis memory.

  2. An ecommerce team tracking keyword visibility for Amazon listings

    Finding keyword gaps between their own ASINs and competing ones

    Intended outcomeThe keyword strategy and gap analysis commands and skills return keyword opportunities for the defined category.

  3. A team monitoring brand presence across an Amazon catalogue

    Periodic brand health checks shared with wider stakeholders

    Intended outcomeThe brand monitor skill produces the analysis, and the optional Slack connector posts the report.

Who it suits

ecommerceguide editorial

Best for

You use Claude Code, have access to the SimilarWeb MCP server, and want Amazon category, keyword and brand analysis as commands and skills.

Probably not for

You need write actions, a hosted dashboard, or a client other than Claude Code, which is the only client the repo documents.

Business size
Any stageThe repository states no pricing or audience size, only that the plugins are for ecommerce teams using Claude Code.
Verticals
Marketplaces

Technical details

From the vendor's own pages

From the server's repository, documentation and MCP directory listings.

What an agent can do
Analytics, SEO and AI visibility
Package
None published; build from source
Language
JavaScript
Repository last updated
11 Mar 2026

Connect Amazon Intelligence (SimilarWeb)

Third-party data

Setup documented for

Install command
/plugin install amazon-intelligence@similarweb-plugins

Command as listed on the repository README, not tested by ecommerceguide. Check the repository README (opens in a new tab) for configuration and credentials before running it.

Works with

Ecommerce platforms and services

  • Amazon logoAmazon

Systems this server reads from or writes to.

Alternatives to Amazon Intelligence (SimilarWeb)

Listings that share this one's category, platforms or use cases. Ordered by how many relationships they share, not by quality or payment.

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Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

Also listed on Build with Claude.

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