Research and analysis on AI, LLMs, and the future of ecommerce.
Verified AI ecommerce statistics for 2026: AI referral traffic and conversion, AI-influenced sales, retailer assistants, consumer surveys, and the status of ACP, UCP and MCP.
UCP, ACP and AP2 compared on who holds the payment credential, who owns the order, how agents prove identity and where they read the catalogue.
Six log sources, the fields that matter, what Shopify or Magento lets you see, how to trace a failed checkout, and what UK GDPR and PCI DSS let you keep.
Ecommerce platforms supporting agentic commerce change three things: machine-readable catalogues, bot policy, and payment delegation. What to do first.
Google, Adyen and others shipped agentic commerce rails in 2026. What the releases require of merchants, and how the competing protocol families differ.
Product feeds for AI agents need typed prices, identifiers and availability. Why advertising feeds fall short, and what to fix before integrating.
The real agentic commerce limitations: returns, disputes, order accuracy and no settled protocol. What a merchant can fix now, and what is still a bet.
Why AI optimisation is the new SEO for Shopify merchants. llms.txt, JSON-LD, the JavaScript blind spot, and auditing the AI gatekeepers that now decide product discovery.
Why scaling on Shopify demands a spreadsheet-driven strategy. Handle and variant logic, defensive importing, and the silent failures that wipe inventory.
Agentic commerce breaks the search-and-click loop. How autonomous AI agents handle discovery, evaluation, and transactions, and what the ACP protocol means for merchants.
When to use the Model Context Protocol versus traditional REST APIs for ecommerce agents. Dynamic tool discovery, deterministic payments, and the hybrid integration path.
How to choose an MCP server for ecommerce. Vetting criteria, storefront vs admin coverage, marketing execution, and backend orchestration.
Why smart new merchants are acquiring GBP3,000-GBP8,000/mo Shopify stores instead of launching from scratch. Validation arbitrage, due diligence, operational handoff, and where the maths breaks.