Data Analyst II, Ecommerce

• **About The Company**
• Greenlight is a pioneering family fintech company dedicated to empowering parents to raise financially savvy children. With a mission to foster financial literacy and independence among the next generation, Greenlight serves over 6 million families through its innovative banking app designed specifically for families. The company's platform enables parents to automate allowances, manage chores, set flexible spending controls, and invest for their children’s future. Meanwhile, children and teenagers learn essential financial skills such as earning, saving, spending wisely, and investing, laying the foundation for lifelong financial health.
• At Greenlight, we believe that every child deserves the opportunity to become financially healthy and happy. Our team is driven by a shared purpose to create a brighter, more secure future for young generations. This commitment fuels our daily efforts and inspires innovation across all facets of our business. We are proud to cultivate an inclusive, collaborative environment where talent and passion intersect to make a meaningful impact on families worldwide.
• **About The Role**
• Greenlight is seeking a Data Analyst II, Ecommerce to take ownership of analytics for our device business segment. This role is pivotal in understanding and optimizing the performance of physical hardware products, including the Safe Family GPS tracker and the Family Hub smart home display, sold via Shopify and Amazon. The successful candidate will serve as the analytical lead, responsible for measuring drivers of device sales, analyzing conversion pathways from marketing efforts to purchase and subscription, and guiding marketing spend to maximize

Roi

• This is a mid-level individual contributor position designed for someone who has progressed beyond foundational analytics and is ready to manage a domain independently. You will define measurement frameworks, conduct comprehensive analyses, and translate insights into actionable strategies. The role emphasizes proactive problem-solving, surfacing opportunities, and identifying areas for improvement without waiting for instruction. Reporting directly to the Senior Director of Business Analytics, you will collaborate closely with cross-functional teams to enhance business performance and support strategic decision-making.
• **Qualifications**
• 4 to 8 years of experience in data or analytics roles, with a focus on e-commerce or retail marketing analytics
• Hands-on experience with Shopify analytics and Amazon Seller Central or Amazon Ads
• Strong proficiency in SQL, capable of writing efficient, maintainable queries across complex schemas
• Experience with dbt, including owning models in production environments
• Proficiency in Python for data manipulation, automation, and scripting, with familiarity using pandas
• Familiarity with AI tools such as Claude for accelerating analytics workflows
• Understanding of attribution models, marketplace analytics, and key metrics like LTV, CAC, and payback period
• Ability to independently scope, prioritize, and execute analytical projects
• Excellent communication skills, with experience presenting insights to senior stakeholders
• Preferred experience with Amazon Clean Room, Amazon DSP, AMC analytics, Snowflake, and experimentation methodologies
• Background in hardware sales with recurring subscriptions, such as connected devices or smart home products is a plus
• **Responsibilities**
• Develop and maintain an end-to-end measurement framework for Greenlight’s device sales across Shopify and Amazon channels
• Define KPIs, build dashboards, and ensure real-time visibility into device performance metrics
• Analyze the full funnel from ad impression to purchase and subscription, identifying key drivers and bottlenecks
• Evaluate marketing performance metrics such as ROAS, CAC, and payback period, providing strategic recommendations for spend optimization
• Perform detailed funnel analysis on Shopify storefront and Amazon product pages to identify conversion leaks and optimization opportunities
• Build and manage dbt models that encode business logic, enabling scalable reporting and self-serve analytics for stakeholders
• Create and update Tableau dashboards to provide leadership and marketing teams with actionable insights
• Leverage Claude and other AI tools to enhance productivity, automate workflows, and validate analytical outputs
• Partner with marketing teams to scope analytical problems, validate data quality, and ensure comprehensive reporting coverage
• Identify and address gaps in data, metrics, and reporting proactively, owning the resolution process
• Translate fuzzy business questions into clear analytical plans, asking clarifying questions and structuring solutions effectively
• Present findings clearly and persuasively to stakeholders, supporting data-driven decision-making
• **Benefits**
• Medical, dental, and vision insurance, along with HSA matching
• Paid life insurance, accidental death & dismemberment, and disability benefits
• Traditional 401(k) plan with company match
• Unlimited paid time off and paid company holidays
• Additional bonus holidays and flexible work-from-home options
• Professional development stipends and mental health resources
• Access to 1:1 financial planning services and fertility healthcare
• Paid parental and caregiving leave, with additional support such as cleaning services and meals during leave
• Fully stocked kitchen, catered lunches, and occasional in-office social events
• Employee resource groups fostering an inclusive community
• Equal Opportunity
• Greenlight is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by applicable law