Digital Marketing Strategist – Ecommerce & Lead Gen

• A-players apply only!
• We’re hiring a digital marketing strategist to own the strategy and client relationship for a portfolio of ecommerce, DTC and lead generation clients, and to lead the specialists who deliver the work.
• This is not an entry-level role, and it is not an order-taking role. You don’t just relay what the client asks for. You understand each client’s goals, decide what matters most across every channel, make sure the team executes it well, and keep the client informed and confident the whole way through.
• If you treat client growth like your own business, catch problems before the client feels them, and bring fresh ideas without being asked, we want to meet you.
• This is a full-time, fully remote role, open to candidates based in Latin America.
• **What you’ll own**
• You are the strategic lead and main point of contact for your clients:
• Client strategy: understand each client’s goals and initiatives, analyze their marketing, and set the digital strategy that grows revenue or qualified leads
• Onboarding: get new clients fully set up quickly, with a foundational strategy and roadmap delivered on time
• Monthly priorities: decide what matters most for each client every month, and communicate it clearly to the delivery team
• Cross-channel thinking: make sure paid media, SEO, local, email, SMS, creative and social work together, not in silos
• Lead gen funnels: for lead gen clients, make sure the path from click to form fill or call to closed customer is tracked and working, and that we optimize for lead quality, not just lead volume
• Specialist leadership: direct the work of our paid media, SEO, email and creative specialists, with clean handoffs and clear instructions
• Quality control: review specialist output before it reaches the client, and give feedback that improves the work over time
• Accountability: meet regularly with specialists to track progress toward each client’s goals, and make sure findings and action items actually get done
• Process: make sure the team follows our process and uses ClickUp correctly and consistently
• Client communication: regular, proactive updates by video call, email and Loom, so clients always know what’s happening and why
• Fresh ideas: pitch new opportunities, tests and channels to clients
• Expectation management: raise issues early, before frustration builds, and keep reactive escalations to a minimum
• Retention: spot at-risk clients early and work with the Head of Digital to fix the root cause
• Reporting: build internal and client-facing reports that connect marketing activity to business results
• Training: teach specialists how each channel fits into the bigger growth picture
• You’ll work closely with our Head of Digital and project manager to keep work moving through the pipeline and communicated to clients every week.
• **Who you are**
• You are an A-player who loves to be held accountable and to the highest standards. You are a strategist and a leader, not a messenger:
• **You know the why.** You can explain the reasoning behind every priority and recommendation, to the client and to the team.
• **Business-minded.** For ecommerce, you’re fluent in AOV, LTV, repurchase rate, CAC, CAC payback, ROAS and

Mer

• For lead gen, you’re fluent in cost per lead, lead-to-customer rate, cost per acquisition and pipeline value. You use these numbers to make decisions.
• **Full-funnel.** You understand how all the channels work together to drive growth, even where you’re not the hands-on expert.
• **Proactive.** You surface problems and opportunities before the client asks.
• **A calm, confident communicator** in English, in writing, on video and live on client calls. You build trust and you can push back when needed.
• **A clear director.** Specialists know exactly what to do after talking with you, with minimal rework.
• **Personable.** You build strong relationships with clients and teammates.
• **Coachable.** You take feedback well, apply it fast, and it sticks.
• **Organized and reliable.** You manage your workload independently, hit deadlines, and stay calm under pressure. Low ego, extreme ownership.
• Comfortable working with US-based teams.
• **Required experience**
• 4+ years of digital marketing experience, including at least 3 years working on ecommerce and/or lead generation clients
• A track record of delivering year-over-year growth in revenue or qualified leads, with numbers you can walk us through
• Client-facing experience managing strategy and relationships
• Experience directing or overseeing specialists or cross-functional teams
• 2+ years of Google Analytics experience
• GA4 certification before your start date
• A strong working understanding of Google Ads, Meta Ads, SEO, email, SMS and Shopify
• Strong presentation skills
• 2+ years working remotely
• Fluent English
• Nice to have: experience with both ecommerce and lead gen, local SEO and Google Business Profile, call tracking and CRM integrations (such as HubSpot or GoHighLevel), agency experience, and certifications in Google Ads, Meta Blueprint or Pinterest. Once hired, you’ll keep your GA4, Google Ads, Meta Blueprint and Pinterest Academy certifications current every year.
• **What success looks like**
• New clients feel momentum quickly, with a strategy and roadmap delivered on time
• Clients and the team always know what matters most this month
• Issues come up early, and client escalations are rare
• Specialists execute efficiently, with clean handoffs and minimal rework
• At-risk clients are identified early, and there’s no surprise churn
• Your clients grow revenue or qualified leads year over year
• Clients feel calm and confident, not confused and reactive
• You treat each client’s growth as if it were your own business
• **How we work**
• Fully remote, based in Latin America
• Available 9am to 5pm US Mountain Time, Monday to Friday
• We communicate through Google Meet, email, Google Chat and Loom
• **How to apply**
• Apply here on Indeed.
• Shortlisted candidates will be asked to record a 5-minute Loom about one ecommerce or lead gen client they grew or helped turn around. Tell us what the situation was, how you set priorities and directed the team, how you managed the client, and what the result was. Anonymized screenshots are fine.
• If you really want to stand out and show us you read the entire job description and that you're an A-player, be proactive and send that Loom video to employment@stryde.com before we reach out.
• Job Types: Full-time, Contract
• Pay: Up to $68,000.00 per month
• Work Location: Remote