Email & SMS Marketing Specialist – Klaviyo (Ecommerce)

• A-players apply only!
• We’re hiring an email and SMS marketing specialist to own retention marketing for a portfolio of ecommerce and DTC brands, strategy and execution.
• This is not an entry-level role, and it is not a task-list role. Nobody will hand you a list of emails to build each week. You decide what each account needs, from flows to campaigns to segmentation, do it, and explain why it worked.
• If you treat client revenue like your own money, get curious the moment the numbers move, and bring new ideas and tests every week without being asked, we want to meet you.
• This is a full-time, fully remote role, open to candidates based in Latin America.
• **What you’ll own**
• You are the subject matter expert for email and SMS across your accounts:
• Full Klaviyo ownership for multiple ecommerce brands: strategy, builds, optimization and results
• Account audits for new and existing clients: flows, campaigns, segmentation, forms, deliverability and tracking
• Core flows built, audited and improved: welcome series, abandoned cart, abandoned checkout, browse abandonment, post-purchase, review generation, replenishment, winback and sunset
• Transactional email and

Sms

• making sure they’re on-brand and doing their job
• Campaign calendar: planning and sending promotional campaigns every month, including the holiday and key sale periods for each brand
• Segmentation: building and maintaining segments based on engagement, purchase behavior and customer value, and using them in every send
• Copywriting: writing new email and SMS copy, and rewriting existing copy to perform better
• Templates and design: building and managing flow and newsletter templates to each brand’s guidelines
• Sign-up forms and list growth: designing, testing and improving pop-ups and forms
• Deliverability: sender reputation, authentication (SPF, DKIM, DMARC), list hygiene and inbox placement
• SMS compliance: consent capture and sending rules that keep clients out of trouble
• A/B testing: a written testing plan for every account, with new tests across subject lines, content, offers, timing and flows
• QC on any email or SMS the client produces before it goes out
• Quarterly roadmaps of what each account needs next to perform at its best
• Tracking: making sure cart, checkout and order events are firing correctly, so flows trigger and revenue is attributed
• Weekly or monthly reporting with a Loom walkthrough: what happened, why, and what you’re doing next
• You’ll work closely with our Digital Marketing Strategists/Account Managers, who use your analysis, Looms and insights to communicate with clients.
• **Who you are**
• You are an A-player who loves to be held accountable and to the highest standards. You are a strategist and an operator, not a template filler:
• **You know the why.** You can explain the reasoning behind every flow, segment, send time and offer in your accounts.
• **Revenue-focused.** You care about what email and SMS earn for the business, not just opens and clicks.
• **A strong writer.** You write copy that sounds like the brand and gets people to buy.
• **Design-aware.** You know what a high-converting email looks like on mobile, and you can build it.
• **Proactive.** You spot problems and opportunities first, and you bring ideas every week.
• **Analytical.** You’re fluent in click rate, conversion rate, revenue per recipient, list growth and email’s share of total store revenue.
• **Coachable.** You take feedback well, apply it fast, and it sticks.
• **A clear communicator in English**, in writing and on video. Your Looms and reports make sense to a non-expert.
• **Organized and reliable.** Fast without cutting corners, calm under pressure, low ego, extreme ownership.
• Comfortable working with US-based teams.
• **Required experience**
• 3+ years of hands-on email and SMS marketing for ecommerce or DTC brands
• Deep Klaviyo expertise: flows, segmentation, campaigns, forms, SMS and reporting
• A track record of growing email and SMS revenue, with numbers you can walk us through
• Experience building and fixing flows from scratch
• Working knowledge of deliverability and authentication
• Strong copywriting skills in English
• Experience with project management software (we use ClickUp)
• 2+ years working remotely
• Fluent English
• Nice to have: Shopify experience, Mailchimp experience, agency experience managing several accounts at once, and design skills in Figma or Canva.
• **What success looks like**
• Email and SMS revenue, and their share of total store revenue, grow across your accounts
• Click rates, conversion rates and revenue per recipient go up
• Lists grow with engaged subscribers, and deliverability stays healthy
• Every account has complete, working flows, a live campaign calendar and a testing plan
• Tracking problems get caught and fixed before they cost the client money
• Strategists and clients understand what is happening from your reports and Looms, without a follow-up call
• You treat each client’s email and SMS program as if it were your own business
• **How we work**
• Fully remote, based in Latin America
• Available 9am to 5pm US Mountain Time, Monday to Friday
• We communicate through Google Meet, email, Google Chat and Loom
• **How to apply**
• Apply here on Indeed.
• Shortlisted candidates will be asked to record a 5-minute Loom walking through one ecommerce brand’s Klaviyo account they improved: what they found, what they changed, and the result. Anonymized screenshots are fine.
• If you really want to stand out and show us you read the entire job description and that you're an A-player, be proactive and send that Loom video to employment@stryde.com before we reach out.
• Job Types: Full-time, Contract
• Pay: Up to $35,000.00 per month
• Work Location: Remote