E-commerce Ecosystem & Growth Lead (Singapore, eCommerce)

• **Responsibilities**
• About the team The Ecosystem & Growth focuses on the growth of TikTok Shop. Running the strategy behind the growth and shape the future of TikTok Shop.
• About the role We are looking for a commercially driven E-commerce Ecosystem & Growth Lead to lead a team responsible for building and scaling strategic ecosystem initiatives across creators, agencies, sellers, service providers and product supply. As a people leader, you will manage a team of 5–7 members and work closely with the country manager and senior stakeholders to define business priorities, develop growth strategies and translate them into scalable operating models.
• Key Responsibilities 1. Lead the E-commerce Ecosystem Strategy
• Lead a team responsible for developing and scaling the broader e-commerce ecosystem, covering creators, agencies, talent/service providers, sellers and other strategic partners.
• Define ecosystem growth priorities, partner segmentation and engagement strategies in alignment with overall business objectives.
• Develop scalable acquisition, incubation, activation and growth mechanisms for different ecosystem segments.
• Identify opportunities to deepen strategic partnerships and increase the commercial contribution of ecosystem partners.
• 2. Build Creator to Commerce Growth Engines
• Lead strategies that strengthen the connection between creators, products and consumers across affiliate, live commerce and other content-commerce formats.
• Develop scalable mechanisms for creator acquisition, incubation, activation, monetization and creator-product matching.
• Build programs that improve creator productivity and facilitate stronger collaboration between creators, sellers and ecosystem partners.
• 3. Drive 0-to-1 Development
• Lead the identification, evaluation and development of new business models and commercial opportunities.
• Take initiatives from concept development and business case creation through pilot, validation and scale up.
• Develop new product and supply channels, including opportunities involving integrated supply, warehousing, cross-border sourcing and curated product access.
• Establish the initial operating model, SOPs, governance mechanisms, resource requirements and commercial KPIs for new businesses.
• Lead cross-functional teams through pilot execution and translate successful experiments into scalable business mechanisms.
• 4. Own Product Supply & Merchandising Growth
• Lead initiatives to improve product availability, assortment quality, price competitiveness and branded/Mall product penetration.
• Identify product and supply gaps that constrain platform growth and develop strategies to address them.
• Develop data driven mechanisms to identify pricing gaps and improve platform price competitiveness.
• 5. Build Scalable Category & Industry Campaign Engines
• Lead the development of industry and category level campaign strategies designed to generate incremental GMV and platform growth.
• Establish campaign frameworks covering seller participation, product selection, creator activation, agency collaboration and consumer-facing mechanics.
• Develop standardized SOPs and operating mechanisms that can be scaled across categories.
• Create ecosystem programs that connect sellers with agencies, creators and other partners to unlock incremental commercial opportunities.
• 6. Drive Platform & Conversion Growth
• Lead strategic growth initiatives across key commerce discovery and conversion surfaces, including Shop Tab and other platform merchandising surfaces.
• Diagnose performance across the full commerce funnel, from traffic and product discovery through consideration and transaction.
• Partner with Product, Data, Category, Marketing and Operations teams to translate business opportunities into product and operational solutions.
• 7. Team Leadership & Organizational Development
• Build a high performing team with strong capabilities across strategy, analytics, commercial execution and ecosystem management.
• Allocate team resources across multiple strategic priorities and ensure effective execution against business goals.
• Provide regular coaching, feedback and career development support to team members.
• 8. Senior Stakeholder & Cross-functional Leadership
• Act as a senior business owner for complex initiatives involving Product, Category, Creator, Marketing, Operations, Logistics, Data and Commercial teams.
• Build business cases and align stakeholders around strategic priorities, investment requirements and execution plans.
• Translate complex business problems into clear strategies, operating mechanisms and measurable KPIs.
• Present business performance, strategic recommendations and investment priorities to senior management.
• **Qualifications**
• Minimum Qualification
• Bachelor's degree or above in Business, Economics, Marketing, Management or a related discipline.
• 8+ years of relevant experience in e-commerce, marketplace, social commerce, consumer internet or closely related industries.
• 2+ years of experience managing and developing teams, preferably with experience leading a team of 5 or more.
• Strong understanding of marketplace ecosystem dynamics, including the interaction between sellers, creators, agencies/service providers, products and consumers.
• Experience across at least two or more of the following areas: Creator / affiliate commerce, Marketplace ecosystem or partner development, E-commerce merchandising and product supply, Category or industry campaign management, Platform growth and conversion, New business incubation, Cross-border e-commerce or supply development
• Strong understanding of e-commerce metrics, including GMV, conversion, traffic, product penetration, seller/creator productivity and

Roi

• Comfortable operating in highly ambiguous and fast-changing environments, with a strong bias toward ownership and execution.
• Preferred Qualifications
• Experience with creator ecosystems, MCNs/agencies, e-commerce service providers, affiliate networks or social commerce platforms will be an advantage.
• Demonstrated ability to translate business opportunities into operating models, scalable programs and measurable commercial results.
• Proven track record of building or scaling 0-to-1 e-commerce businesses, programs, commercial models or operating mechanisms.
• Strong analytical and structured problem-solving capabilities, with the ability to diagnose complex business problems and identify underlying growth drivers.