Google Ads Team Lead (Paid Media Leadership, Strategy & Performance Management) - Volunteer Role

The Donovan's Venom,

Inc

• Is a non-profit 501(c)(3) tax exempt organization dedicated to taking music, art, and entertainment to those who need it the most.
• The Donovan's Venom,

Inc

• Caters to no particular individual(s) yet pledges relief to impaired or deprived individuals who are in need of musical,visual, comedic, and-or any alternative forms of liberation-through fine art & entertainment.
• The Donovan's Venom

Inc

• Gives its resources to individuals who don't have the means or access.
• **Google Ads Team Lead (Paid Media Leadership, Strategy & Performance Management)**
• **The Donovan’s Venom (501c3 Nonprofit)**
• **Department**
• Marketing
• **Location**
• Remote
• **Position Type**
• Volunteer Leadership Role
• **Reports To**
• Director of Marketing
• **Position Overview**
• The
• **Google Ads Team Lead**
• is responsible for leading the organization’s Google Ads function, including campaign strategy, team management, and performance oversight.
• This role ensures that paid media efforts are structured, optimized, and aligned with organizational goals, while driving measurable results across campaigns.
• Operating at the intersection of
• **paid media strategy, team leadership, and performance optimization**
• this role is critical to scaling visibility, engagement, and conversions through Google Ads.
• **Key Responsibilities**
• Paid Media Strategy & Direction
• Define and lead Google Ads strategy across campaigns
• Align campaigns with organizational priorities
• Establish clear performance goals
• Team Leadership & Management
• Lead and support Google Ads Specialists and contributors
• Assign work based on
• Campaign needs
• Skill sets
• Provide guidance, feedback, and direction
• Campaign Oversight
• Oversee campaign execution across
• Search
• Display
• YouTube/video
• Ensure campaigns are structured and implemented correctly
• Performance Management & Optimization
• Monitor campaign performance across the team
• Identify areas for improvement
• Drive optimization efforts
• Budget Oversight
• Manage and allocate advertising budgets
• Ensure efficient use of
• Ad spend
• Google Ad Grants (if applicable)
• Optimize budget distribution across campaigns
• Analytics & Reporting
• Review performance data and reports
• Provide insights to leadership
• Ensure reporting is clear and actionable
• Process Development & Standardization
• Build and maintain campaign workflows
• Standardize best practices
• Improve efficiency and scalability
• Cross-Functional Collaboration
• Work with
• Marketing (content and messaging)
• Programs (campaign alignment)
• Development (fundraising-related campaigns)
• Ensure cohesive campaign strategy
• Conversion Tracking & Data Integrity
• Ensure proper setup of conversion tracking
• Maintain accuracy of campaign data
• Support performance measurement
• Quality Control
• Review campaigns for
• Accuracy
• Performance
• Compliance with best practices
• Ensure consistent quality across all campaigns
• Problem-Solving & Issue Resolution
• Address performance issues or campaign gaps
• Support team in resolving challenges
• Maintain continuity of campaign execution
• Continuous Improvement
• Stay current with Google Ads trends and updates
• Improve team performance and processes
• Enhance overall campaign effectiveness
• **Volunteer Commitment Expectations**
• Estimated Commitment 15-20 hours per week
• Flexible schedule
• Participation in marketing and leadership meetings required
• Fully remote
• **Minimum Qualifications**
• 3–5 years of experience with
• Google Ads
• Paid media campaign management
• Experience leading or mentoring others
• Strong understanding of
• Campaign structure
• Performance optimization
• Metrics and analytics
• **Preferred Qualifications**
• Experience with
• Google Ad Grants
• Google Analytics
• Experience in nonprofit or mission-driven organizations
• Experience in remote teams
• **Core Competencies**
• **Paid Media Strategy**
• Defines and executes campaign strategy
• Aligns campaigns with goals
• **Leadership & Team Management**
• Guides and develops team members
• Drives accountability and performance
• **Performance Optimization**
• Uses data to improve results
• Identifies and addresses inefficiencies
• **Data Analysis & Insight**
• Interprets campaign data
• Provides actionable recommendations
• **Organization & Process Discipline**
• Maintains structured workflows
• Ensures consistent execution
• **Communication**
• Coordinates across teams
• Translates performance into clear insights
• **Work Environment**
• Fully remote
• Fast-paced, performance-driven marketing environment
• Collaborative across marketing and program teams
• **Important Disclaimer**
• This is a volunteer position and does not constitute employment.
• We are onboarding individuals who are ready to contribute immediately.
• **Please only apply if you are prepared to begin within the next 14 days.**