Ecommerce Guide

Amazon Launch Prime Reading In The UK

Taking out an Amazon Prime subscription undoubtedly offers a fantastic range of benefits, from one day delivery to Prime Video where you can watch some of the world’s best TV shows. In the UK however, not all of the benefits that US customers are available. The good news is though is that Prime Reading is being launched in the UK, giving UK subscribers the opportunity to enjoy one of the most popular features with US subscribers.

Prime Reading lets subscribers read as much as they like from a rotating selection of more than 1000 ebooks, comics and magazines as well as an exclusive variety of short form reads in the form of stories, memoirs and essays from a variety of writers.

Talking about their new offering, Alessio Santarelli, EU Kindle content director at Amazon said:

“Amazon Prime just got even better with the addition of Prime Reading, giving customers unlimited access to over a thousand books, including bestsellers like Harry Potter and the Philosopher’s Stone, magazines, and comics for no additional cost. Prime members will love the range of books now available to them on any device, with everything from psychological thrillers, to business books, the latest travel guides and bestselling fiction.”

Some of the launch highlights include:

Ebooks:

  • Harry Potter and the Philosopher’s Stone by JK Rowling
  • Slaughterhouse-Five by Kurt Vonnegut
  • The Hobbit by J.R.R. Tolkien

Magazines:

  • National Geographic
  • Wired
  • Woman’s Weekly
  • Time
  • Men’s Health
  • Glamour

There will also be a range of exclusive content too that is available only to subscribers.

Current Prime members now automatically have access to Prime Reading included in their subscription and new members will automatically get access to it too. Subscribers also do not need a Kindle or any other Amazon devices to make full use of Prime Reading as all titles in the service are available via apps for iOS and Android phones. It should be noted that Prime Reading is different from the Kindle Unlimited subscription service and is also different from the Kindle Owner’s Library where members can borrow books for £8 per month.

It’s not just subscribers who see the benefit of the new service. Neil Robinson, digital director of Time Inc UK who are publishing a range of titles on the new platform sees it as an exciting opportunity and one that can give their readers more choice.

“Magazines tap into the passions of consumers, there’s something for everyone, whether that’s music, sport, wine, TV, craft or fashion. Adding our magazines such as Ideal Home and Woman’s Weekly to Prime Reading means we can now offer our engaged readers even more choice, better access to our content and the opportunity to discover even more magazines from a range of different interests.”

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Scott Bretton

Scott Bretton

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