Ecommerce Guide

AppDynamics to give Waitrose more ecommerce insights

The supermarket chain Waitrose has introduced the AppDynamics Application Intelligence platform across its various ecommerce sites in order to gain more insights about its customers.

The AppDynamics platform will gather data from both the main Waitrose online shopping site and its subsidiaries Waitrose Cellar, Waitrose Florist, Waitrose Gift and Waitrose Kitchen, allowing the company to make decisions based on integrated information mined from across its different departments.

Alex Bowles, the Head of IT Operations and Ecommerce at Waitrose, said that the new platform had allowed the company to spot data trends and to make connections that would otherwise have flown under their radar.

Bowles added: “We’ve been able to spot application and database issues earlier and quicker, helping us to act faster to improve our digital services — it’s been a real lightbulb moment for the rest of the business.”

AppDynamics, based in San Francisco, was founded in 2008 and provides integrated data solutions for companies including Paddy Power, eHarmony, Hallmark Cards and Expedia. Its platform provides visual representations of customer data and helps identify issues relating to database performance across a number of applications and programming languages, such as Python, .NET, Django and SQL.

Waitrose, a subsidiary of the John Lewis Partnership, operates both its own website, Waitrose.com, and the online delivery service Ocado, launched in 2000. The company runs an ecommerce logistics hub in Acton for all its online services across west London. The ecommerce fulfilment centre looks like a normal Waitrose store, with aisles and even service counter lines, but is exclusively for the use of online customers, and is not open to the general public.

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The adoption of AppDynamics does not appear to apply to Ocado, which uses a different application performance management platform, New Relic.

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