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There are big changes taking place at some of the world’s biggest retailers, and the Aldo Group are no exception to this. Based in Canada, the Aldo Group is a Canadian retailer that owns a worldwide chain of shoe and accessory stores. Founded in 1972, it now has over 2150 stores under three main brands, ALDO, Call it Spring/Spring and GLOBO and operates in over 100 countries across the globe as well as online.

Firstly, earlier this month saw David Bensadoun, the eldest child of Aldo Bensadoun, the founder of the Aldo Group appointed the group’s Chief Executive Officer. Taking over responsibilities from his father, David Bensadoun has worked his way through the ranks of the Aldo Group, his first role in the business being in 1995 as a project manager.

Commenting on the appointment, founder Aldo Bensadoun said “I’m enormously proud to pass the baton to David who will continue the family legacy through his leadership of the company. To witness this transition is truly a dream come true for me. David’s passion for the business combined with his leadership abilities and unique vision give me every confidence in the future of our company.”

Other appointments include Jurgen Schreiber being named as the Chairman of the Aldo Group following his membership of its advisory board for the past four years and Norman Jaskolka appointed as Deputy Chairman. As part of his role, he will report to both the Chief Executive Officer and the Chairman.

However, changes within the Aldo Group are not just in terms of personnel. New CEO David Bensadoun has overseen the latest phase of the company’s digital transformation into a more modern and digital savvy organisation. This week has seen a new responsive website and ecommerce platform launched which they believe will raise the bar for online retail, in-store and mobile channels.

Speaking about the new website and platform, Gregoire Baret, GM of Experience Design said: “We are committed to designing a universal digital experience: accessible, responsive, social, human-centered, and most of all, easy to evolve and scale. We involved our consumers at each step of the creative process, focusing on flows and details to go beyond convenience and build meaningful services for style seekers.”

The new responsive website is the result of the Aldo Group’s growing ecommerce goals where they are not only looking to cash in on the growing use of smartphones in internet shopping but also to boost cross-category sales to build upon their popularity in the footwear and accessories markets.

Jennifer Marks, VP Omnichannel at the Aldo Group commented:

“Our new digital experiences are aimed at inspiring people to explore more from ALDO and make it a primary destination for shoes, bags and accessories. Our new ecommerce website acts as the core engine for our omnichannel strategy, as a natural complement to our stores.”

Aldo Group’s new responsive website and ecommerce platform was designed and implemented by leading digital product agency Work & Co.

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