Kenshoo has announced that it will now support ecommerce advertising.
Kenshoo is one of the most dynamic and innovative agile marketing and tech companies and they help to equip marketers with self-service applications to build their brands and execute digital advertising across desktop and mobile publishers, generating interest and demand in their products. Crucially, Kenshoo offers the only marketing solution that is integrated across all of the following platforms:
Kenshoo has its global headquarters in Tel Aviv, Israel that is supported by 27 other offices located across the globe including New York, San Francisco, Dallas, Seattle, London, Sydney, Tokyo, Hong Kong, Stockholm, Paris and Bayern.
Kenshoo’s First Steps Into Ecommerce Marketing
Kenshoo will now be making their first steps into the world of ecommerce marketing. The first stage of this project will be the addition of ecommerce advertising and has added Amazon to their list of locations in which marketers can now buy advertising space. This news follows an earlier announcement that saw an undisclosed round of funding to build a business unit at Kenshoo to support ecommerce, said Oren Stern, GM at Kenshoo.
Stern said this is just the start of a new venture for Kenshoo. “In the future advertisers might also have the ability to also drive ads across sites like Walmart.com and Jets.com,” he said. “In the future we will see many more of the ads budgets driven by merchandising and ecommerce.”
Kenshoo CEO Yoav Izhar-Prato was equally as upbeat:
“As ecommerce becomes ever more immersive and integrated into our everyday experiences, it is the native, API driven, digital advertising channels that are becoming the storefronts for today’s shoppers. Ecommerce is poised to become one of the fastest growing channels marketing has ever seen and we want to make sure our clients are first in line to take full advantage of it”.
This new move will see Kenshoo pitted against rivals such as Criteo’s HookLogic, but Kenshoo don’t see them as direct competition as they see HookLogic as focusing more on display, whereas Kenshoo wants to focus much more on native.
Up to now, about a dozen brands have been testing the new platform prior to its launch, which lets advertisers buy all three of the ad types that Amazon offer, product display, headline search and sponsored products.
“We’ve been seeing great success thus far on Amazon and are thrilled to work with Kenshoo and OMD to take this to the next level” said Amaury Rosier, e-Commerce Marketing Director at Levi Strauss & Co.
Clint Armstrong, Sr.Partner, Group Director, Search & Social at Mindshare has also been impressed with Kenshoo’s new offering:
“Partnering with Kenshoo to help design an elegant technology solution to an obstacle our teams have experienced has further opened the door to more efficiently manage Amazon Marketing Services buys. With Kenshoo’s search and social data as a gauge, potential visibility with this new solution is undeniable.”