Ecommerce Guide

Shopify Announces eBay Integration

shopify ebay

Shopify is one of the leading cloud based ecommerce platforms designed to be used by small and medium sized ecommerce retailers. Merchants can use the popular platform to design and manage their stories across multiple sales channels including web, mobile, marketplaces, social media and even bricks and mortar stores. However, one platform that could not be used was eBay, until recently, however, with the announcement that Shopify merchants will soon be able to list and sell their products on eBay directly from their Shopify account.

Thanks to the new integration, merchants who use Shopify will be able to surface their brand and products to a huge new audience of more than 169 million active eBay buyers. eBay users will benefit from a wider range of choice from potentially hundreds of thousands of Shopify merchants.

“Shopify is the industry leader when it comes to multi-channel commerce, and we look to partner with the best and biggest platforms to bring new sales opportunities to our merchants,” said Satish Kanwar, VP of Product, Shopify. “The eBay channel has the potential to introduce our merchants to eBay’s millions of buyers, exposing merchants to a massive number of new sales opportunities.”

The new Shopify integration with eBay will be comprehensive and will include the instant syncing of inventory info. This will include product title and price, descriptions and specific item details. The orders that are made on eBay will also be able to be imported straight into Shopify for fulfillment, as will any messages from eBay customers. This ensures that a business can truly manage all of their eBay based commerce from one, simple and central location alongside their other channels.

“eBay is focused on delivering the best choice and selection of inventory to buyers across the globe. This new integration with Shopify will bring even more great products to eBay buyers, while offering Shopify merchants the ability to seamlessly drive their business and brand at scale by tapping into our vibrant marketplace,” said Bob Kupbens, vice-president of global trust and seller experience at eBay.

The new integration will not go live immediately, with Shopify saying that it expects it will go live in the Autumn in the USA. It comes at time that Shopify has been pushing to boost its all-around services for its many users. It recently announced the launch of Shopify Pay to help to tackle the problem of cart abandonment and also launched its own POS card reader aimed at users such as independent sellers at festivals, markets and pop-up stores. It also recently announced that its platform that manages SMS and social marketing Kit will now be available to all Shopify merchants for free.

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Scott Bretton

Scott Bretton

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