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Ecommerce platform

OroCommerce

B2B-first from the ground up.

  • Starting priceFree software
  • ModelOpen source + commercial edition
  • Sold toMid-market to enterprise
  • Last checkedOctober 2026
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At a glance

Commercial model
Open source + commercial editionLicence: OSL-3.0
Architecture
ModularOne codebase with an extension system and broad API coverage. The bundled storefront is optional.
Deployment
Managed cloud (PaaS), Self-hostedSelf-hosted or Cloud
Headless
Headless supportedOfficial headless APIs plus an official storefront framework or documented headless programme. Yes (headless-ready)
Founded
2012
Headquarters
Los Angeles, California, USA

Who it suits

B2B-only manufacturers, wholesalers and distributors needing native B2B features like corporate accounts and price lists.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVLess typical
  • $50K to $500KLess typical
  • $500K to $10MPossible fit
  • $10M to $100MStrong fit
  • $100M+Possible fit

Strong fit at $10M to $100M GMV.

Strengths

Purpose-built for B2B, native corporate accounts, buyer roles, quotes, workflow engine, tight OroCRM integration.

Limitations

B2B-only focus (not ideal if you also run B2C), smaller market footprint than SAP or Adobe.

Pricing

Free software

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Annual licence priced by GMV band and admin users (25 included). Community Edition free, Enterprise quote-only.
Transaction fees
None, except optional OroPay payments
Billing
annual Enterprise licence priced by GMV band and admin users (25 included)
Hosting included
No, you arrange hosting
Quote only
Yes, no published price

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Built in

    Built in. Documented: Company accounts, Customer-specific pricing, Quotes, Net payment terms, Punchout. punchout is a Greenwing extension, not core.

  • Multi-currency

    Higher tier

    Paid tier or first-party module.

  • Multi-language

    Built in

    Built in.

  • Multi-store

    Higher tier

    Paid tier or first-party module.

  • Point of sale

    Not documented

    Not documented.

  • Subscriptions

    Higher tier

    Paid tier or first-party module. Replenishment-style recurring orders, not recurring billing.

  • Multi-vendor marketplace

    Higher tier

    Paid tier or first-party module. Offered as OroMarketplace and under the Enterprise licence; exact CE availability not stated.

Market position and merchants

Medalled in all 12 categories of the 2026 Paradigm B2B Combine (Enterprise edition).

Documented merchants

  • Steelcase
  • Interstate Batteries
  • Lactalis
  • Braskem
  • Saltworks

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.