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Shopware

Germany's mid-market leader, now scaling globally.

Also known as Shopware 6

  • Starting priceFrom €600/mo
  • ModelOpen source + commercial edition
  • Sold toSmall business to enterprise
  • Last checkedOctober 2026
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At a glance

Commercial model
Open source + commercial editionLicence: MIT
Architecture
ModularOne codebase with an extension system and broad API coverage. The bundled storefront is optional.
Deployment
Cloud SaaS, Managed cloud (PaaS), Self-hostedSaaS, PaaS or self-hosted
Headless
Headless supportedOfficial headless APIs plus an official storefront framework or documented headless programme. Yes (API-first with Symfony / Vue)
Founded
2000
Headquarters
Schöppingen, Germany

Who it suits

German and European mid-market, B2B merchants needing native features, and brands wanting an open-source escape hatch.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVLess typical
  • $50K to $500KPossible fit
  • $500K to $10MStrong fit
  • $10M to $100MStrong fit
  • $100M+Possible fit

Strong fit at $500K to $100M GMV.

Strengths

Open source foundation, B2B Components on Evolve+, Shopware Intelligence AI tools on paid tiers (Copilot via €19/month add-on), strong in DACH and wider EU.

Limitations

Smaller ecosystem outside Europe, steep pricing jumps between tiers, agency-led go-to-market.

Pricing

From €600/mo

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Community Edition free (€1M annual GMV fair-use cap), Rise from €600/month, Evolve from €2,400/month, Beyond on custom quote. Prices excl. VAT.
Transaction fees
None
Billing
excl. VAT; Community Edition free with EUR 1M annual GMV fair-use cap for Shopware Account/Store access
Hosting included
Not published
Quote only
Top tier only

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Higher tier

    Paid tier or first-party module. Documented: Company accounts, Customer-specific pricing, Quotes.

  • Multi-currency

    Built in

    Built in.

  • Multi-language

    Built in

    Built in.

  • Multi-store

    Built in

    Built in.

  • Point of sale

    Via partners

    Partner integrations.

  • Subscriptions

    Higher tier

    Paid tier or first-party module.

  • Multi-vendor marketplace

    Via apps

    Third-party apps only.

    Examples: Shopware Multi-Seller Marketplace (Webkul)

Market position and merchants

Most-used commerce platform among Germany's top 1,000 B2C online shops (12.5%, EHI E-Commerce Report Germany 2026).

Documented merchants

  • Philips
  • Koro
  • Drykorn
  • AIDA Cruises
  • BWT
  • Fischer Sports

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.