Wix eCommerce
Drag-and-drop with AI site building for solo creators.
Also known as Wix Stores, Wix eCommerce
- Starting priceFrom $29/mo
- ModelSaaS subscription
- Sold toStarter to small business
- Last checkedOctober 2026
At a glance
- Commercial model
- SaaS subscription
- Architecture
- IntegratedBack end and storefront ship as one product. APIs may exist, but the bundled storefront is the main way to sell.
- Deployment
- Cloud SaaS
- Headless
- Headless supportedOfficial headless APIs plus an official storefront framework or documented headless programme. Yes (Wix Headless APIs)
- Founded
- 2006
- Headquarters
- Tel Aviv, Israel
Who it suits
Solo creators, small retailers, and service businesses wanting a visual drag-and-drop builder with AI onboarding.
Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.
- Under $50K GMVStrong fit
- $50K to $500KPossible fit
- $500K to $10MLess typical
- $10M to $100MLess typical
- $100M+Less typical
Strong fit up to $50K GMV.
Strengths
Drag-and-drop builder, Wix Studio pro mode, Wix Harmony AI site builder with the Aria agent, 80+ payment providers, built-in multi-currency.
Limitations
Ceiling on complex ecommerce, SEO historically weaker (now improved), harder to migrate away from.
Pricing
From $29/mo
Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.
- Plans
- Light $17 (no payments), Core $29, Business $39, Business Elite $159, billed yearly. Core is the cheapest plan that accepts payments.
- Transaction fees
- None
- Billing
- billed yearly; Light $17 cannot accept payments
- Hosting included
- Yes
- Quote only
- No
Capabilities
Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.
B2B / wholesale
Via appsThird-party apps only.
Multi-currency
Built inBuilt in.
Multi-language
Built inBuilt in.
Multi-store
Via appsThird-party apps only.
Point of sale
Built inBuilt in.
Subscriptions
Built inBuilt in.
Multi-vendor marketplace
Via appsThird-party apps only.
Market position and merchants
972,047 live stores (Store Leads, Sep 2026); strong SMB position.
Documented merchants
- Independent creators and small brands across hundreds of thousands of stores
From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.
Platforms to compare
Sold to the same segment, ordered by how many of the same capabilities the vendor provides.
