Skip to content
ecommerceguide.
Explore ecommerceguide.
Tiendanube (Nuvemshop) logo
Ecommerce platform

Tiendanube (Nuvemshop)

The SaaS store builder for Brazil, Argentina and Latin America.

Also known as Nuvemshop, Tienda Nube

  • Starting priceFrom R$69/mo
  • ModelSaaS subscription
  • Sold toStarter to mid-market
  • Last checkedOctober 2026
Compare with other platforms Visit tiendanube.com (opens in a new tab)

At a glance

Commercial model
SaaS subscription
Architecture
IntegratedBack end and storefront ship as one product. APIs may exist, but the bundled storefront is the main way to sell.
Deployment
Cloud SaaS
Headless
Headless limitedAPIs exist, but there is no official headless storefront support. Limited (REST API for apps and integrations)
Founded
2011
Headquarters
Buenos Aires, Argentina and São Paulo, Brazil

Who it suits

Merchants selling in Brazil, Argentina or Mexico who need local payments, shipping and WhatsApp selling in Portuguese or Spanish.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVStrong fit
  • $50K to $500KPossible fit
  • $500K to $10MPossible fit
  • $10M to $100MLess typical
  • $100M+Less typical

Strong fit up to $50K GMV.

Strengths

Free plan, own payments (Nuvem Pago, Pago Nube) and shipping (Nuvem Envio, Envío Nube), AI WhatsApp sales chat, POS with synced stock.

Limitations

Built for Latin America: 181 of 204,631 stores are in the US (Store Leads), no USD pricing, theme code access only from the Impulso plan up.

Pricing

From R$69/mo

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Brazil (Nuvemshop), in Brazilian reais: Começo free, Essencial R$69, Impulso R$164, Escala R$449 per month (R$59, R$139, R$382 billed yearly); Next quote only. Spanish-language markets are priced in local currency. No USD pricing.
Transaction fees
None with Nuvem Pago. Other gateways (Brazil): 2% on Começo and Essencial, 1% on Impulso, 0.7% on Escala
Billing
Brazil: Essencial R$69 monthly (R$59 billed yearly); Spanish-language markets priced in local currency
Hosting included
Yes
Quote only
Top tier only

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Higher tier

    Paid tier or first-party module. Documented: Customer-specific pricing. Price tables per customer group with minimum purchase conditions. Quotes/net terms not documented.

  • Multi-currency

    Built in

    Built in. Limited to the currencies tied to the 3 enabled countries. Plan availability not confirmed in vendor docs.

  • Multi-language

    Built in

    Built in. Only Portuguese, Spanish and English.

  • Multi-store

    Not documented

    Not documented.

  • Point of sale

    Built in

    Built in.

  • Subscriptions

    Higher tier

    Paid tier or first-party module.

  • Multi-vendor marketplace

    Not documented

    Not documented.

Market position and merchants

204,631 live stores, up 33% year on year; 61.5% in Brazil, 28% in Argentina (Store Leads, 2026 Q2). Vendor reports 180,000+ brands (tiendanube.com, Oct 2026).

Documented merchants

  • Yenny El Ateneo
  • Café Martínez
  • Doctor Mouse

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.