Whereas many areas of business stick to a single geography by default, most ecommerce organisations are spread internationally, or at least have the capability to do so. Despite the borderless nature of websites and apps, the patterns in each market are not always the same – from Amazon in the West, to India’s FlipKart, to JD and Alibaba in China, the ecommerce world is a varied space. Keeping up to date with international ecommerce trends, opportunities, and possibilities is essential for those wanting to make the most of the potential available to them.