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commercetools

Headless, API-first enterprise commerce platform for B2C and B2B, covering catalogue, cart, orders, pricing and selling through AI agent channels.

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ecommerceguide summary

commercetools is a headless, API-first commerce platform from commercetools GmbH in Munich, covering product catalogue, cart and order management, inventory, promotions, pricing and customer and business accounts for B2C, B2B and hybrid B2X models. The Sphere platform runs storefronts, in-store point of sale and AI channels, with MosAIc for autonomous operations and AI Hub and AgenticLift for selling through ChatGPT, Gemini and Copilot. A free trial is offered; pricing is through sales.

Why it stands out

commercetools publishes AI Hub and AgenticLift, which connect a brand's existing commerce data to ChatGPT, Gemini and Copilot channels.

What commercetools does

ecommerceguide editorial
  • Headless APIs for catalogue, cart, checkout and order lifecycle
  • B2C, B2B and hybrid B2X commerce on one platform
  • AI Hub and AgenticLift sell through ChatGPT, Gemini and Copilot
  • MosAIc automates operations within pricing, compliance and workflow rules you define
  • InStore POS shares the same catalogue, cart and orders
  • Build with AI creates storefronts from natural language prompts
  • Free trial available; no prices published, contact sales
  • Certifications include SOC 2 and HIPAA; 500+ enterprise customers

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. Consumer brand running storefronts and physical shops on commercetools

    Store associates need the same catalogue, cart and orders that online shoppers use

    Intended outcomeInStore point of sale runs on the same commerce engine, so product data, carts and order records are shared across channels

  2. Manufacturer selling to business accounts and consumers

    Contract pricing, buyer permissions and account structures sit alongside a direct-to-consumer catalogue

    Intended outcomeB2X Commerce handles both models on one platform, with pricing by customer, channel, market and contract, plus roles and buyer permissions

  3. Retailer wanting its products to appear in AI assistants

    Shoppers ask ChatGPT, Gemini or Copilot for recommendations rather than visiting the site

    Intended outcomeAI Hub translates brand logic into those AI channels and AgenticLift connects existing commerce infrastructure without replatforming

Who it suits

ecommerceguide editorial

Best for

You want a headless, API-first commerce engine covering catalogue, cart, orders, pricing, POS and AI channels for B2C, B2B or both.

Probably not for

You need published pricing or a packaged storefront and admin out of the box, since commercetools lists no prices and routes buyers to sales.

Business size
Enterprisecommercetools states 500+ enterprise customers in 50+ countries and positions its products for enterprise scale, with pricing handled by sales.
Verticals
B2B commerce, Marketplaces, Omnichannel retail

Categories and use cases

Alternatives to commercetools

Listings that share this one's category, platforms or use cases. Ordered by how many relationships they share, not by quality or payment.

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Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

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