commercetools

The AI-first digital commerce platform built for enterprise growth.

· for enterprise

commercetools gives enterprise engineering teams an API-first commerce backend to run B2C, B2B, and marketplace storefronts without the constraints of a monolithic platform. Buyers are typically CTOs and digital leaders at large retailers, manufacturers, and brands replatforming from Salesforce Commerce Cloud, SAP Hybris, or Oracle. The platform handles catalog, cart, checkout, and order orchestration as discrete services, letting teams compose custom frontends, POS integrations, and AI agents against a single commerce core.

> pick this if

Pick this if you're an enterprise retailer or manufacturer with an in-house engineering org replatforming off a monolith and committed to MACH architecture with dedicated frontend, integration, and DevOps resources.

> look elsewhere if

Look elsewhere if you're under $50M GMV, lack a permanent platform engineering team, or need an out-of-the-box storefront and admin UI — Shopify, BigCommerce, or a Shopify Plus + headless frontend will cost a fraction and ship faster.

> commercetools is built for

B2B / SaaS commerce
marketplaces
physical retail & omnichannel
platform-agnostic

> what it does for ecommerce

Run B2C, B2B, and marketplace models on one composable backend
Expose commerce logic via APIs for custom frontend and channel builds
Orchestrate catalog, cart, and checkout across web, app, POS, IoT
Support multi-brand, multi-region tenants with isolated pricing and inventory rules
Deploy AI agents for merchandising, search, and personalization workflows

> how you'd use it

Global apparel retailer, $500M+ GMV, 40+ engineers across commerce and platform teams
Replatforming from Salesforce Commerce Cloud to decouple frontend experimentation from backend release cycles, with separate tenants for US, EU, and APAC pricing and inventory
→ Ship region-specific storefronts and a native app on a shared commerce core, cut frontend deploy cycles from weeks to days, and run AI merchandising agents against live catalog APIs
Industrial manufacturer going direct-to-business, $200M B2B GMV, 15-person digital team plus SI partner
Migrating off SAP Hybris to run account-specific catalogs, contract pricing, and quote-to-order flows alongside a D2C spare parts storefront
→ Consolidate B2B and B2C on one backend, expose punchout and ERP integrations via API, and retire custom Hybris extensions maintained by a 30-person offshore team
Multi-brand retail group, $1B+ GMV, 8 brands and a marketplace, in-house platform org of 60+
Running a shared commerce backbone where each brand owns its frontend stack and third-party sellers plug into a central marketplace module
→ Onboard new brands in weeks instead of quarters, enforce shared tax and fraud logic centrally, and let brand teams ship independently without platform-wide release trains

> commercetools use cases

> alternatives to commercetools in our index

by shared use-case